This spot introduces us to Pierre who is beyond frustrated in that his winning lottery ticket is missing. He will soon discover that it was in a pocket of a garment which is in the washer. The ticket will dissolve into worthlessness. Even worse, in a couple of hours he will be at work, handling your luggage at the Charles de Gaulle Airport. Certainly makes a good case for having durable luggage from Samsonite.
Bang handled the musical arrangement for this darkly humored spot for agency JANDL, Prague/Bratislava.
Credits
Client Samdex Samsonite Music/Sound: Bang, New York/Bang Europe, Prague Music arrangement: “The Infernal Galop (The Can-Can)” by Offenbach. Audio Post: Bang, New York/Bang Europe; Agency: JANDL, Prague/Bratislava. Production: Nomad Films, Prague Bernie Roux, director
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
