This spot introduces us to Pierre who is beyond frustrated in that his winning lottery ticket is missing. He will soon discover that it was in a pocket of a garment which is in the washer. The ticket will dissolve into worthlessness. Even worse, in a couple of hours he will be at work, handling your luggage at the Charles de Gaulle Airport. Certainly makes a good case for having durable luggage from Samsonite.
Bang handled the musical arrangement for this darkly humored spot for agency JANDL, Prague/Bratislava.
Credits
Client Samdex Samsonite Music/Sound: Bang, New York/Bang Europe, Prague Music arrangement: “The Infernal Galop (The Can-Can)” by Offenbach. Audio Post: Bang, New York/Bang Europe; Agency: JANDL, Prague/Bratislava. Production: Nomad Films, Prague Bernie Roux, director
This Netflix campaign from Wieden+Kennedy Portland gives the word “teaser” a whole new meaning. Netflix is showing entertainment fans around the globe a sneak peek at some of its highly anticipated titles to come this year .
The “Next on Netflix” brand campaign kicks off with this longform preview film titled “You’re Not Ready” featuring nearly three minutes of fan favorites and hidden Easter eggs that will keep fans guessing what’s to come in 2025. But if fans don’t look close enough at each scene, they may not catch hidden clues from some of Netflix’s most coveted movies and shows sprinkled throughout the film.
Directed by Megaforce via production company Iconoclast, the short film tells the story of a woman sitting in a corporate meeting, starved of any excitement. As her uneventful meeting continues, she sneakily pulls out her device and starts watching Netflix under the table. Suddenly, she’s propelled into Netflix’s universe and her action-packed adventure begins, as she takes on scenes from numerous genres and titles.
Our hero fan travels through the unique and thrilling worlds of Netflix’s biggest titles including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, Happy Gilmore 2, and many, many more exciting Easter eggs that true fans and internet super sleuths will have to look closely to catch.
As the film concludes, it drums up even more anticipation and excitement for what’s to come when unveiling the final line--“You’re Not Ready For What’s Next.”
Together, W+K and Megaforce integrated 26 different Netflix shows and movies into the film. To seamlessly stitch one scene to the next, the team tapped editor Adriana Legay of Final Cut and integrated a unique... Read More
