Impossible Foods brings its plant-based burger to White Castle with the Impossible Slider. To celebrate the new relationship, Impossible Foods and White Castle teamed up with Wu Tang clan’s RZA, GZA and Ghostface Killah and filmmaker Sam Spiegel to debut a four-episode online series called Wu Tang in Space Eating Impossible Sliders. It features the hip hop artists eating White Castle’s new Impossible Sliders while they orbit Earth answering questions from fans. The mini-series is set in space to depict Impossible Foods’ vision for having an impact so great you can see it from outer space.
Spiegel directed the series, including this first episode, via production house Hey Wonderful for Impossible Foods’ in-house agency.
Credits
Client Impossible Foods and White Castle Agency Impossible Foods In-House Sasha Markova, executive creative director; Giselle Guerrero, creative director; Heather Huestis, executive managing director; Craig Keppler, executive producer. Production Hey Wonderful Sam Spiegel, director; Michael Di Girolamo, founder/managing director; Sarah McMurray, exec producer; Earl McDaniel, exec producer/head of production; Vincent Terazzino, line producer; Robert Yeoman, DP; Matthew Holt, production designer; Melissa Broker, art director. Editorial RPS Austyn Daines, editor; Sebastian Zotoff, assistant editor; Eve Kornblum, managing director; Rana Martin, exec producer; Esther Gonzalez, head of production; Sasha Grubor, producer. VFX a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor, lead Flame artist; Michael Plescia, Andy Davis, Brad Scott, Stefan Gaillot, 2D VFX artists; Hazel Baird, design director; Ben Woodlock, June Cho, designers; Sarah S Laborde, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Paul Yacono, colorist; Tanner Hladek, Corey Martinez, color assistants; Jenny Bright, color producer; Thatcher Peterson, exec producer. (Toolbox: Flame, Maya, After Effects, Photoshop, Baselight) Music/Sound Design Squeak E Clean Amanda Patterson, sr. producer; Drew Fischer, sound design/mix; Rob Barbato, theme music; Lucas Cantor, original score.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
