Impossible Foods brings its plant-based burger to White Castle with the Impossible Slider. To celebrate the new relationship, Impossible Foods and White Castle teamed up with Wu Tang clan’s RZA, GZA and Ghostface Killah and filmmaker Sam Spiegel to debut a four-episode online series called Wu Tang in Space Eating Impossible Sliders. It features the hip hop artists eating White Castle’s new Impossible Sliders while they orbit Earth answering questions from fans. The mini-series is set in space to depict Impossible Foods’ vision for having an impact so great you can see it from outer space.
Spiegel directed the series, including this first episode, via production house Hey Wonderful for Impossible Foods’ in-house agency.
Credits
Client Impossible Foods and White Castle Agency Impossible Foods In-House Sasha Markova, executive creative director; Giselle Guerrero, creative director; Heather Huestis, executive managing director; Craig Keppler, executive producer. Production Hey Wonderful Sam Spiegel, director; Michael Di Girolamo, founder/managing director; Sarah McMurray, exec producer; Earl McDaniel, exec producer/head of production; Vincent Terazzino, line producer; Robert Yeoman, DP; Matthew Holt, production designer; Melissa Broker, art director. Editorial RPS Austyn Daines, editor; Sebastian Zotoff, assistant editor; Eve Kornblum, managing director; Rana Martin, exec producer; Esther Gonzalez, head of production; Sasha Grubor, producer. VFX a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor, lead Flame artist; Michael Plescia, Andy Davis, Brad Scott, Stefan Gaillot, 2D VFX artists; Hazel Baird, design director; Ben Woodlock, June Cho, designers; Sarah S Laborde, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Paul Yacono, colorist; Tanner Hladek, Corey Martinez, color assistants; Jenny Bright, color producer; Thatcher Peterson, exec producer. (Toolbox: Flame, Maya, After Effects, Photoshop, Baselight) Music/Sound Design Squeak E Clean Amanda Patterson, sr. producer; Drew Fischer, sound design/mix; Rob Barbato, theme music; Lucas Cantor, original score.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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