Impossible Foods brings its plant-based burger to White Castle with the Impossible Slider. To celebrate the new relationship, Impossible Foods and White Castle teamed up with Wu Tang clan’s RZA, GZA and Ghostface Killah and filmmaker Sam Spiegel to debut a four-episode online series called Wu Tang in Space Eating Impossible Sliders. It features the hip hop artists eating White Castle’s new Impossible Sliders while they orbit Earth answering questions from fans. The mini-series is set in space to depict Impossible Foods’ vision for having an impact so great you can see it from outer space.
Spiegel directed the series, including this first episode, via production house Hey Wonderful for Impossible Foods’ in-house agency.
Credits
Client Impossible Foods and White Castle Agency Impossible Foods In-House Sasha Markova, executive creative director; Giselle Guerrero, creative director; Heather Huestis, executive managing director; Craig Keppler, executive producer. Production Hey Wonderful Sam Spiegel, director; Michael Di Girolamo, founder/managing director; Sarah McMurray, exec producer; Earl McDaniel, exec producer/head of production; Vincent Terazzino, line producer; Robert Yeoman, DP; Matthew Holt, production designer; Melissa Broker, art director. Editorial RPS Austyn Daines, editor; Sebastian Zotoff, assistant editor; Eve Kornblum, managing director; Rana Martin, exec producer; Esther Gonzalez, head of production; Sasha Grubor, producer. VFX a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor, lead Flame artist; Michael Plescia, Andy Davis, Brad Scott, Stefan Gaillot, 2D VFX artists; Hazel Baird, design director; Ben Woodlock, June Cho, designers; Sarah S Laborde, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Paul Yacono, colorist; Tanner Hladek, Corey Martinez, color assistants; Jenny Bright, color producer; Thatcher Peterson, exec producer. (Toolbox: Flame, Maya, After Effects, Photoshop, Baselight) Music/Sound Design Squeak E Clean Amanda Patterson, sr. producer; Drew Fischer, sound design/mix; Rob Barbato, theme music; Lucas Cantor, original score.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
