Iconic Agency was tasked with creating a global statement highlighting Oracle Red Bull Racing’s support of bringing a Formula 1 event back to Africa. The story follows F1 legend David Coulthard as he breaks into Johannesburg’s hallowed Kyalami racetrack to see if Red Bull’s RB7 car has what it takes. This four-minute heist story is part action-epic, part comedy and all thrills as Coulthard gets more than he bargained for when he finally gets the car on the track.
RSA Films’ Sam Coleman directed the film which was produced by Iconic Agency in collaboration with Patriot Films.
“South Africa is such a melting pot of diversity, we also wanted to celebrate our local culture and humor,” said Andrew Kirkby, executive creative director, Iconic Agency. “We turned to master storyteller Sam Coleman, whose narrative style really captures the nuances and heart of Johannesburg to create a proudly South African short film that appeals to a mainstream audience beyond motorsport. We have living legend race driver David Coulthard and also beloved South African comedian Jam Jam and national Gusheshe drifting champ Sam Sam.”
Coleman said, “The script read like an action movie. Helicopters, Formula 1 cars, a legendary F1 champion driver, but then also a healthy dose of unique South African culture and comedy all set in a city I love–Joburg. It was irresistible.”
