A man is pushing a cart full of lumber along a dirt road that divides a beautiful panoramic view of the desert. Exhausted, the man sinks down in the sand behind the cart to take a break and eat a banana. When he finishes he tosses the peel. As the peel hits the sand the film flashes to a car on a highway skidding a 360 degree turn. The scene returns to the man sitting in the sand looking at the banana peel that rests on the ground before him as though he senses something has happened. The words “for every action there is an equal but opposite reaction” tie the sequence together. The commercial concludes with a narrator revealing Nintendo DS with a wi-fi connection.
Credits
Agency: Leo Burnett Ned Crowley and Jonathan Moore, group creative heads; Bill Stone and Dominick Maiolo, executive creative directors; Vince Cook and Gary Fox-Robertson, creative directors; Nate Zuercher, art director; Vinit Patil, copywriter; Sergio Lopez, senior producer. Production Company: Rock Fight Ben and Joe Dempsey, directors; Antonio Paladino, DP; Ned Brown, executive producer; Lindsay Turnham, producer. Shot on location in Barcelona, Spain. Editorial: Whitehouse Post Productions, Chicago Meg Kubicka, editor; Lisa Long, executive producer. Postproduction: Method Bob Festa, colorist Visual Effects: Asylum Visual Effects David Hofflich, executive producer; Darcie Tang, producer, Ryan Merideth, coordinator; John Fragomeni, FX supervisor; Simon Cassels and Tony Meister, designers; Mark Renton and David Crawford, Inferno artists; Steve Vojkovic, Smoke artist; Sean Faden and Rob Stauffer, CGI artists; Mike Lori, matchmoving; Jeff Werner, CGI producer. Music: Amber (Hea
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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