A man is pushing a cart full of lumber along a dirt road that divides a beautiful panoramic view of the desert. Exhausted, the man sinks down in the sand behind the cart to take a break and eat a banana. When he finishes he tosses the peel. As the peel hits the sand the film flashes to a car on a highway skidding a 360 degree turn. The scene returns to the man sitting in the sand looking at the banana peel that rests on the ground before him as though he senses something has happened. The words “for every action there is an equal but opposite reaction” tie the sequence together. The commercial concludes with a narrator revealing Nintendo DS with a wi-fi connection.
Credits
Agency: Leo Burnett Ned Crowley and Jonathan Moore, group creative heads; Bill Stone and Dominick Maiolo, executive creative directors; Vince Cook and Gary Fox-Robertson, creative directors; Nate Zuercher, art director; Vinit Patil, copywriter; Sergio Lopez, senior producer. Production Company: Rock Fight Ben and Joe Dempsey, directors; Antonio Paladino, DP; Ned Brown, executive producer; Lindsay Turnham, producer. Shot on location in Barcelona, Spain. Editorial: Whitehouse Post Productions, Chicago Meg Kubicka, editor; Lisa Long, executive producer. Postproduction: Method Bob Festa, colorist Visual Effects: Asylum Visual Effects David Hofflich, executive producer; Darcie Tang, producer, Ryan Merideth, coordinator; John Fragomeni, FX supervisor; Simon Cassels and Tony Meister, designers; Mark Renton and David Crawford, Inferno artists; Steve Vojkovic, Smoke artist; Sean Faden and Rob Stauffer, CGI artists; Mike Lori, matchmoving; Jeff Werner, CGI producer. Music: Amber (Hea
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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