A man is pushing a cart full of lumber along a dirt road that divides a beautiful panoramic view of the desert. Exhausted, the man sinks down in the sand behind the cart to take a break and eat a banana. When he finishes he tosses the peel. As the peel hits the sand the film flashes to a car on a highway skidding a 360 degree turn. The scene returns to the man sitting in the sand looking at the banana peel that rests on the ground before him as though he senses something has happened. The words “for every action there is an equal but opposite reaction” tie the sequence together. The commercial concludes with a narrator revealing Nintendo DS with a wi-fi connection.
Credits
Agency: Leo Burnett Ned Crowley and Jonathan Moore, group creative heads; Bill Stone and Dominick Maiolo, executive creative directors; Vince Cook and Gary Fox-Robertson, creative directors; Nate Zuercher, art director; Vinit Patil, copywriter; Sergio Lopez, senior producer. Production Company: Rock Fight Ben and Joe Dempsey, directors; Antonio Paladino, DP; Ned Brown, executive producer; Lindsay Turnham, producer. Shot on location in Barcelona, Spain. Editorial: Whitehouse Post Productions, Chicago Meg Kubicka, editor; Lisa Long, executive producer. Postproduction: Method Bob Festa, colorist Visual Effects: Asylum Visual Effects David Hofflich, executive producer; Darcie Tang, producer, Ryan Merideth, coordinator; John Fragomeni, FX supervisor; Simon Cassels and Tony Meister, designers; Mark Renton and David Crawford, Inferno artists; Steve Vojkovic, Smoke artist; Sean Faden and Rob Stauffer, CGI artists; Mike Lori, matchmoving; Jeff Werner, CGI producer. Music: Amber (Hea
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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