This Toyota holiday spot titled “Present from the Past”–directed by Lisa Gunning of Imperial Woodpecker for Saatchi & Saatchi–tells the story of a young woman who receives a Christmas gift from her grandmother. Inside the package is a vintage camera and a collection of her grandmother’s photos from when she was the granddaughter’s age. Inspired by the camera and with the help of her all-new 2024 Tacoma, the granddaughter decides to recreate the old photos of her grandmother by going to all the same places. Over the course of the following year, she journeys far and wide across the country: to bustling cities, desert canyons, heartland pastures, tranquil forests, secluded coastlines, small town attractions, and beyond.
In the final scene, she arrives at her grandmother’s home just in time for Christmas, surprising her with a photo album she’s created from her travels, alongside her grandmother’s photos from the past. Her grandmother is deeply touched by her granddaughter’s thoughtful gift.
Credits
Client Toyota Agency Saatchi & Saatchi Los Angeles Jason Schragger, chief creative officer; Leo Circo, Sandra Luciano, group creative directors; Andrew Reizuch, Jerry Underwood, associate creative directors, art directors; Scott Ellman, Randy Quan, associate creative directors, copywriters; Doğan Dattilo, head of production; Pamela Parsons, director of content production; Jennifer Vogtmann, executive producer; Grace Wong, sr. producer; Jarred Causly, sr. music supervisor; Tanisha Edwards, jr. music supervisor; Mark Turner, chief strategy officer. Production Imperial Woodpecker Lisa Gunning, director; Doug Halbert, managing partner; Charlie Cocuzza, exec producer; Bart Lipton, line producer; Evan Prosofsky, DP. Editorial Cartel Leo Scott, editor; Ramon DeSouza, assistant editor; Erin Bates, post producer. Finishing/VFX Framestore Michael Ralla, creative director/VFX supervisor; Pete King, exec producer; Jose Alvarado, finishing associate producer; Timothy Crabtree, lead compositor. Music "A Little Love" by Celeste Final Mix/Sound Design Lime Studios Loren Silber, audio engineer; Susie Boyajan, exec producer; Cassie Underwood, associate producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
