This Toyota holiday spot titled “Present from the Past”–directed by Lisa Gunning of Imperial Woodpecker for Saatchi & Saatchi–tells the story of a young woman who receives a Christmas gift from her grandmother. Inside the package is a vintage camera and a collection of her grandmother’s photos from when she was the granddaughter’s age. Inspired by the camera and with the help of her all-new 2024 Tacoma, the granddaughter decides to recreate the old photos of her grandmother by going to all the same places. Over the course of the following year, she journeys far and wide across the country: to bustling cities, desert canyons, heartland pastures, tranquil forests, secluded coastlines, small town attractions, and beyond.
In the final scene, she arrives at her grandmother’s home just in time for Christmas, surprising her with a photo album she’s created from her travels, alongside her grandmother’s photos from the past. Her grandmother is deeply touched by her granddaughter’s thoughtful gift.
Credits
Client Toyota Agency Saatchi & Saatchi Los Angeles Jason Schragger, chief creative officer; Leo Circo, Sandra Luciano, group creative directors; Andrew Reizuch, Jerry Underwood, associate creative directors, art directors; Scott Ellman, Randy Quan, associate creative directors, copywriters; Doğan Dattilo, head of production; Pamela Parsons, director of content production; Jennifer Vogtmann, executive producer; Grace Wong, sr. producer; Jarred Causly, sr. music supervisor; Tanisha Edwards, jr. music supervisor; Mark Turner, chief strategy officer. Production Imperial Woodpecker Lisa Gunning, director; Doug Halbert, managing partner; Charlie Cocuzza, exec producer; Bart Lipton, line producer; Evan Prosofsky, DP. Editorial Cartel Leo Scott, editor; Ramon DeSouza, assistant editor; Erin Bates, post producer. Finishing/VFX Framestore Michael Ralla, creative director/VFX supervisor; Pete King, exec producer; Jose Alvarado, finishing associate producer; Timothy Crabtree, lead compositor. Music "A Little Love" by Celeste Final Mix/Sound Design Lime Studios Loren Silber, audio engineer; Susie Boyajan, exec producer; Cassie Underwood, associate producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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