Directed by Aaron Stoller of Biscuit Filmworks for Saatchi & Saatchi, this Tide spot titled “Stains Happen to the Best of Us” highlights that life on and off the track can get messy–and even Olympic athletes aren’t immune from stains. Thank goodness for Tide detergent.
Among those athletes featured in the spot are Olympics medalist Noah Lyles and Olympics legend Carl Lewis.
The spot–with the Paris Olympics in the offing–goes live today (6/24) and will air across TV, streaming, online video and social media.
CreditsClient Procter & Gamble Brand Tide Agency Saatchi & Saatchi Matt McKay, chief creative officer; Lauren Varvara, SVP, executive creative director; Jon Bellinger, VP, creative director; Lindsey Eckwall, associate creative director; Tracy Dennis, sr. producer; Chris Gilbert, VP, director experience strategy; Ali Gomez, sr. digital strategist; Shayla Nguyen, jr. strategist; Sarah Beaumont, CEO, Woven Collaborative; Caitlin Reynolds, president, Woven Collaborative. Production Company Biscuit Aaron Stoller, director; Shwan Lacy, founding partner; Holly Vega, exec producer; Ryan Bishop, producer; Sean Moody, head of production; Jo Willems, DP; Lester Cohen, production designer; Olivia Willats, wardrobe stylist; Yolanda Winters, makeup artist. Postproduction Harbor Steve Evans, editor; Luke Nelson, assistant editor; Jesse Schwartz, exec producer; Brooke Flowers, post producer; Glen Landrum, mixer; Andrew Wodzanowski, associate mixer; Adrian Seery, colorist; Joni Brandenburg, assistant colorist; Maxwell Hadson, color producer; Vincent Roma, compositing/conform. Talent Acquisition Platinum Rye Entertainment Will Ober, director, celebrity & influencer
The Best Work You May Never See: Ad Council, U.S. Dept. of Veterans Affairs, GSD&M, Director Andre Muir Show Us “The Bravest Thing”
As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council teamed with agency GSD&M to roll out PSAs for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available.
The PSAs, including this one titled “The Bravest Thing,” were directed by Andre Muir of production house SMUGGLER. “The Bravest Thing” acknowledges that it can be hard for Veterans to reach out if they’re struggling--but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, the film encourages Veterans to open up if they’re struggling and reminds everyone that they can play a role in supporting Veterans in their lives.
“When a Veteran is ready to reach out, VA is ready to provide services and support. One of the bravest things Veterans can do is ask for help,” said Dr. Matthew Miller, executive director, VA Office of Suicide Prevention. “These new messages are powerful and compassionate additions to the ‘Don’t Wait. Reach Out.’ campaign that features the voices of loved ones, underscoring the vital role that family and friends play in supporting Veterans. We all play a role in suicide prevention and this call to action engages community and connections, which are crucial in preventing Veteran suicide. Through this campaign, we can spread hope that Veterans, and all of us, can overcome crises and difficult life challenges.”
6,392 Veterans lost their lives to suicide in 2021, according to the latest data from the 2023 National Veteran Suicide Prevention Annual Report.... Read More