Register

    Saatchi London, Director Tagholm, MPC Shine “Light in The Darkest Hours” For Marie Curie

    By SHOOTUpdated:No Comments1265 Views

    Marie Curie and Saatchi & Saatchi London, with post by MPC have launched a brand campaign, “Light in The Darkest Hours,” which shows the care and support Marie Curie nurses provide through the night to people living with a terminal illness.

    The TV ad features a real Marie Curie Nurse, Elizabeth Wolley–who has been with the charity for seven year–and focuses on the Marie Curie Night Nursing service. The :60 shows the sun setting and a Marie Curie nurse, represented by an orb of glowing light, arriving to start her night shift at 10pm. During the night the light moves around the house, bringing comfort and reflecting the light that Marie Curie nurses bring to people in their darkest hours. At 7am we see that the light was in fact a Marie Curie nurse, revealed as she leaves the house at the end of her shift.

    Directed by Tom Tagholm of Park Pictures and post produced by MPC, the film was shot with real light bulbs to create natural contact lighting on the skin and surrounding environment. The light rigging was removed in postproduction and MPC VFX Supervisor Marcus Dryden worked closely with the director to develop the light by repurposing the cluster of light bulbs to create one shining beacon, illuminating a comforting, soothing, energy. 

    Credits

    Client Marie Curie Agency Saatchi & Saatchi London Andy Jex, Rob Potts, executive creative directors; Will John, Franki Goodwin, creatives; Raquel Chicourel, planner; Lindsey Stopp, producer. Production Park Pictures Tom Tagholm, director. Editorial Stitch Tim Hardy, editor; Fran Thompson, producer. Post MPC Audio Post Wave Jack Sedgwick, mixer

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:MPCPark PicturesSaatchi & Saatchi LondonTom Tagholm



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

    MySHOOT Profiles


    Add A Comment