Marie Curie and Saatchi & Saatchi London, with post by MPC have launched a brand campaign, “Light in The Darkest Hours,” which shows the care and support Marie Curie nurses provide through the night to people living with a terminal illness.
The TV ad features a real Marie Curie Nurse, Elizabeth Wolley–who has been with the charity for seven year–and focuses on the Marie Curie Night Nursing service. The :60 shows the sun setting and a Marie Curie nurse, represented by an orb of glowing light, arriving to start her night shift at 10pm. During the night the light moves around the house, bringing comfort and reflecting the light that Marie Curie nurses bring to people in their darkest hours. At 7am we see that the light was in fact a Marie Curie nurse, revealed as she leaves the house at the end of her shift.
Directed by Tom Tagholm of Park Pictures and post produced by MPC, the film was shot with real light bulbs to create natural contact lighting on the skin and surrounding environment. The light rigging was removed in postproduction and MPC VFX Supervisor Marcus Dryden worked closely with the director to develop the light by repurposing the cluster of light bulbs to create one shining beacon, illuminating a comforting, soothing, energy.
CreditsClient Marie Curie Agency Saatchi & Saatchi London Andy Jex, Rob Potts, executive creative directors; Will John, Franki Goodwin, creatives; Raquel Chicourel, planner; Lindsey Stopp, producer. Production Park Pictures Tom Tagholm, director. Editorial Stitch Tim Hardy, editor; Fran Thompson, producer. Post MPC Audio Post Wave Jack Sedgwick, mixer
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More