Saatchi & Saatchi London has launched “Natural Break” for Robinsons. The campaign shows a young girl encouraging office workers to take a break with a Robinsons Refresh’d drink. She points out a series of “unnatural” features in the office such as the artificial lighting and a very fake tanned man. 

By contrast, Robinsons is made with naturally sourced spring water and real fruit. The film concludes with workers heading out into the natural world. The tagline: “Time for something more natural.”

Mark Albiston of The Sweet Shop directed “Natural Break.”

William John, creative director, Saatchi & Saatchi London, said, “This is about reminding adults to escape the office and get outside for a break. Sometimes we get so caught up in the hamster wheel of work that we forget the basic need for some time out, away from our desks. Kids know that’s not right. It’s time to follow their lead.”

Credits

Client Britvic/Robinsons Refresh’d drinks Agency Saatchi & Saatchi London Will John, Mark Slack, creative directors; Barney Spiro, copywriter; Harriet Ronn, art director; Megan Sutton, producer. Production The Sweet Shop Mark Albiston, director. Audio Post 750 MPH Mark Hellaby Postproduction Electric Theatre Company Jon Purton, Puck Murphy Editorial Tenthree Billy Mead, editor. Music Beatworms Sam McCarthy, composer.

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