Detroit Shock is promoting women’s basketball tickets. Their tag line is “It’s Personal.” Ruth Riley, a team member, goes to an elementary school and attends classes, announces the school lunch, makes an art project and beats little school children at basketball during gym. She is showing her personal side.
Credits
Agency: Olson & Company Tom Fugleberg, creative director; Derek Till, art director; Scott Dahl, copywriter; Joel Dodson, producer Production Company: Public Domain Paul Riccio, director; Steve Shore, executive producer; Alicia Valdez, producer; Ari Issler, DP Editorial: Ohio Edit Pete Fritz, editor Audio: Phantom Audio Conrad Sanguineti, audio mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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