The Russo Brothers via production company Bullitt directed this “Crew Ready” spot out of ad agency Rokkan launching Cadillac’s 3-row XT6 SUV.
This ad shows varied crews, cut from all kinds of cloth, strutting their stuff–each being able to fit into the SUV’s spacious 3-row interior. In essence, the Cadillac SUV is positioned as the vehicle of choice for every squad, family or posse.
Client Cadillac Agency Rokkan New York Brian Carley, Bob Winter, chief creative officers; Alex Lea, executive creative director; Bill Carlson, VP/group creative director; Austin Muncy, Rob Rooney, creative directors; Bruce Andreini, head of production; Jenny Lee, executive producer; Nicolas Chidiac, chief strategy officer; Steve Lampert, group strategy director; Spice Walker, strategist; Emma Pindel, associate strategist. Production Bullitt The Russo Brothers, directors; Ari Costa, 2nd unit director; Luke Ricci, exec producer; Jenni Sprunger, exec producer/head of production; Allison Amon, EVP, sales & development; Jeremy Barrett, producer; Trent Opalach, DP. Editorial Final Cut Crispin Struthers, James Rosen, editors; Geoff Hastings, social media asset editor; Mike Radforth, Cutler Gray, assistant editors; Sarah Roebuck, exec producer; Penny Ensley, head of production. VFX MPC Camila De Biaggi, exec producer; Aiste Akelaityte, producer; Stephen Dierks, production coordinator; Rob Walker, VFX supervisor and 2D lead; Bilali Mack, Tamir Sapir, 2D leads; Giulia Bartra, Esther Song, David Anger, Renato Carone, Lawrence Merrill, John Shafto, Julien Aucouturier, Thiago Porto, David Piombino, Hector Cabrera, Luis Artigas, Kataleah Cowham, 2D team. Color The Mill Mike Rossiter, colorist; Evan Bauer, producer. Audio Heard City Phil Loeb, sound design and mix; Sasha Awn, exec producer; Andi Lewis, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
