The Russo Brothers via production company Bullitt directed this “Crew Ready” spot out of ad agency Rokkan launching Cadillac’s 3-row XT6 SUV.
This ad shows varied crews, cut from all kinds of cloth, strutting their stuff–each being able to fit into the SUV’s spacious 3-row interior. In essence, the Cadillac SUV is positioned as the vehicle of choice for every squad, family or posse.
Client Cadillac Agency Rokkan New York Brian Carley, Bob Winter, chief creative officers; Alex Lea, executive creative director; Bill Carlson, VP/group creative director; Austin Muncy, Rob Rooney, creative directors; Bruce Andreini, head of production; Jenny Lee, executive producer; Nicolas Chidiac, chief strategy officer; Steve Lampert, group strategy director; Spice Walker, strategist; Emma Pindel, associate strategist. Production Bullitt The Russo Brothers, directors; Ari Costa, 2nd unit director; Luke Ricci, exec producer; Jenni Sprunger, exec producer/head of production; Allison Amon, EVP, sales & development; Jeremy Barrett, producer; Trent Opalach, DP. Editorial Final Cut Crispin Struthers, James Rosen, editors; Geoff Hastings, social media asset editor; Mike Radforth, Cutler Gray, assistant editors; Sarah Roebuck, exec producer; Penny Ensley, head of production. VFX MPC Camila De Biaggi, exec producer; Aiste Akelaityte, producer; Stephen Dierks, production coordinator; Rob Walker, VFX supervisor and 2D lead; Bilali Mack, Tamir Sapir, 2D leads; Giulia Bartra, Esther Song, David Anger, Renato Carone, Lawrence Merrill, John Shafto, Julien Aucouturier, Thiago Porto, David Piombino, Hector Cabrera, Luis Artigas, Kataleah Cowham, 2D team. Color The Mill Mike Rossiter, colorist; Evan Bauer, producer. Audio Heard City Phil Loeb, sound design and mix; Sasha Awn, exec producer; Andi Lewis, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
