The Russo Brothers via production company Bullitt directed this “Crew Ready” spot out of ad agency Rokkan launching Cadillac’s 3-row XT6 SUV.
This ad shows varied crews, cut from all kinds of cloth, strutting their stuff–each being able to fit into the SUV’s spacious 3-row interior. In essence, the Cadillac SUV is positioned as the vehicle of choice for every squad, family or posse.
Client Cadillac Agency Rokkan New York Brian Carley, Bob Winter, chief creative officers; Alex Lea, executive creative director; Bill Carlson, VP/group creative director; Austin Muncy, Rob Rooney, creative directors; Bruce Andreini, head of production; Jenny Lee, executive producer; Nicolas Chidiac, chief strategy officer; Steve Lampert, group strategy director; Spice Walker, strategist; Emma Pindel, associate strategist. Production Bullitt The Russo Brothers, directors; Ari Costa, 2nd unit director; Luke Ricci, exec producer; Jenni Sprunger, exec producer/head of production; Allison Amon, EVP, sales & development; Jeremy Barrett, producer; Trent Opalach, DP. Editorial Final Cut Crispin Struthers, James Rosen, editors; Geoff Hastings, social media asset editor; Mike Radforth, Cutler Gray, assistant editors; Sarah Roebuck, exec producer; Penny Ensley, head of production. VFX MPC Camila De Biaggi, exec producer; Aiste Akelaityte, producer; Stephen Dierks, production coordinator; Rob Walker, VFX supervisor and 2D lead; Bilali Mack, Tamir Sapir, 2D leads; Giulia Bartra, Esther Song, David Anger, Renato Carone, Lawrence Merrill, John Shafto, Julien Aucouturier, Thiago Porto, David Piombino, Hector Cabrera, Luis Artigas, Kataleah Cowham, 2D team. Color The Mill Mike Rossiter, colorist; Evan Bauer, producer. Audio Heard City Phil Loeb, sound design and mix; Sasha Awn, exec producer; Andi Lewis, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
