In the latest installment of its #SettleYourScore campaign, Russell Athletic and its Kansas City, MO-based agency Barkley pay homage to high school senior football players and their coach in two separate spots.
The latter captures team players reflecting on what their coach has meant to them–as a mentor who wasn’t just preparing them for Friday football but for life every day of the week. These reflections are in a "Dear Coach" letter voiced by New Palestine, Indiana high school football players about their coach, Kyle Ralph. This :60 letter aired during the Russell Athletic Bowl telecast, underscoring that the relevance of the team experience will profoundly and positively impact these student athletes long after they stop playing.
CreditsClient Russell Athletic Agency Barkley. Kansas City, MO Jason Elm, executive creative director; Brad Jungles, Berk Wasserman, VPs/creative directors; Chris Cardetti, VP/group strategy director; Susan Neuman, VP/executive producer; Melany Esfeld, sr. producer; Jasmine Henry, production coordinator; Matt Slider, art director; Jen Beck, designer; Chris Mason, content strategist; Sammy Greenberg, content producer; Jordan Stephens, supervising media design; Rachel Stelmach, associate media design leader. Production Picture Farm Robert Clark, original photography and video footage; Anna Groth-Shive, Chris Bren, producers. Editorial/Post Barkley In House Motion Graphics Carson Catlin
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More