In the latest installment of its #SettleYourScore campaign, Russell Athletic and its Kansas City, MO-based agency Barkley pay homage to high school senior football players and their coach in two separate spots.
The latter captures team players reflecting on what their coach has meant to them–as a mentor who wasn’t just preparing them for Friday football but for life every day of the week. These reflections are in a "Dear Coach" letter voiced by New Palestine, Indiana high school football players about their coach, Kyle Ralph. This :60 letter aired during the Russell Athletic Bowl telecast, underscoring that the relevance of the team experience will profoundly and positively impact these student athletes long after they stop playing.
Credits
Client Russell Athletic Agency Barkley. Kansas City, MO Jason Elm, executive creative director; Brad Jungles, Berk Wasserman, VPs/creative directors; Chris Cardetti, VP/group strategy director; Susan Neuman, VP/executive producer; Melany Esfeld, sr. producer; Jasmine Henry, production coordinator; Matt Slider, art director; Jen Beck, designer; Chris Mason, content strategist; Sammy Greenberg, content producer; Jordan Stephens, supervising media design; Rachel Stelmach, associate media design leader. Production Picture Farm Robert Clark, original photography and video footage; Anna Groth-Shive, Chris Bren, producers. Editorial/Post Barkley In House Motion Graphics Carson Catlin
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
