In the latest installment of its #SettleYourScore campaign, Russell Athletic and its Kansas City, MO-based agency Barkley pay homage to high school senior football players and their coach in two separate spots.
The latter captures team players reflecting on what their coach has meant to them–as a mentor who wasn’t just preparing them for Friday football but for life every day of the week. These reflections are in a "Dear Coach" letter voiced by New Palestine, Indiana high school football players about their coach, Kyle Ralph. This :60 letter aired during the Russell Athletic Bowl telecast, underscoring that the relevance of the team experience will profoundly and positively impact these student athletes long after they stop playing.
Credits
Client Russell Athletic Agency Barkley. Kansas City, MO Jason Elm, executive creative director; Brad Jungles, Berk Wasserman, VPs/creative directors; Chris Cardetti, VP/group strategy director; Susan Neuman, VP/executive producer; Melany Esfeld, sr. producer; Jasmine Henry, production coordinator; Matt Slider, art director; Jen Beck, designer; Chris Mason, content strategist; Sammy Greenberg, content producer; Jordan Stephens, supervising media design; Rachel Stelmach, associate media design leader. Production Picture Farm Robert Clark, original photography and video footage; Anna Groth-Shive, Chris Bren, producers. Editorial/Post Barkley In House Motion Graphics Carson Catlin
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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