From a submarine rising all the way up to the stars, this spot from Y&R North America shows the all encompassing province of the U.S. Navy.
Rupert Sanders of MJZ directed this spot, which debuted during this past weekend’s Army-Navy college football game on CBS.
Neil Smith of Work Editorial cut the piece, with postproduction and VFX from MPC.
Client U.S. Navy Agency Y&R North America Leslie Sims, chief creative officer; Ryan Blum, executive creative director; Megan Lee, sr. copywriter; Kolby Osborne, art director; Greg Lotus, executive director of integrated production; Mathieu Shrontz, exec producer; Lauriana Zuguala, executive producer/head of music; Theresa Notortomaso, freelance music producer. VML Dustin Thomas, copywriter; Hayley Efird, art director. Production MJZ Rupert Sanders, director; Dariusz Wolski, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial Neil Smith, editor; Theo Mercado, sr. cutting assistant; Trevor Myers, assistant editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer. Postproduction/VFX MPC Michael Gregory, creative director; Jim Spratling, VFX supervisor, lead compositor; Josh Hatton, CG lead; Mark Gethin, colorist; Rebecca Boorsma, color producer; Elexis Stearn, exec producer; JamieLoudon, producer; Madeline Austin Kulat, production coordinator. Music Human Andy Bloch, composer & creative lead; Craig Caniglia, producer. Sound Design Trinitite Inc. Brian Emrich, sound designer. Audio Post Heard City Keith Reynaud, engineer; Gloria Pitagorsky, managing director.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
