From a submarine rising all the way up to the stars, this spot from Y&R North America shows the all encompassing province of the U.S. Navy.
Rupert Sanders of MJZ directed this spot, which debuted during this past weekend’s Army-Navy college football game on CBS.
Neil Smith of Work Editorial cut the piece, with postproduction and VFX from MPC.
Client U.S. Navy Agency Y&R North America Leslie Sims, chief creative officer; Ryan Blum, executive creative director; Megan Lee, sr. copywriter; Kolby Osborne, art director; Greg Lotus, executive director of integrated production; Mathieu Shrontz, exec producer; Lauriana Zuguala, executive producer/head of music; Theresa Notortomaso, freelance music producer. VML Dustin Thomas, copywriter; Hayley Efird, art director. Production MJZ Rupert Sanders, director; Dariusz Wolski, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial Neil Smith, editor; Theo Mercado, sr. cutting assistant; Trevor Myers, assistant editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer. Postproduction/VFX MPC Michael Gregory, creative director; Jim Spratling, VFX supervisor, lead compositor; Josh Hatton, CG lead; Mark Gethin, colorist; Rebecca Boorsma, color producer; Elexis Stearn, exec producer; JamieLoudon, producer; Madeline Austin Kulat, production coordinator. Music Human Andy Bloch, composer & creative lead; Craig Caniglia, producer. Sound Design Trinitite Inc. Brian Emrich, sound designer. Audio Post Heard City Keith Reynaud, engineer; Gloria Pitagorsky, managing director.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
