From a submarine rising all the way up to the stars, this spot from Y&R North America shows the all encompassing province of the U.S. Navy.
Rupert Sanders of MJZ directed this spot, which debuted during this past weekend’s Army-Navy college football game on CBS.
Neil Smith of Work Editorial cut the piece, with postproduction and VFX from MPC.
CreditsClient U.S. Navy Agency Y&R North America Leslie Sims, chief creative officer; Ryan Blum, executive creative director; Megan Lee, sr. copywriter; Kolby Osborne, art director; Greg Lotus, executive director of integrated production; Mathieu Shrontz, exec producer; Lauriana Zuguala, executive producer/head of music; Theresa Notortomaso, freelance music producer. VML Dustin Thomas, copywriter; Hayley Efird, art director. Production MJZ Rupert Sanders, director; Dariusz Wolski, DP; Kate Leahy, exec producer; Adriana Cebada Mora, producer. Editorial Work Editorial Neil Smith, editor; Theo Mercado, sr. cutting assistant; Trevor Myers, assistant editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer. Postproduction/VFX MPC Michael Gregory, creative director; Jim Spratling, VFX supervisor, lead compositor; Josh Hatton, CG lead; Mark Gethin, colorist; Rebecca Boorsma, color producer; Elexis Stearn, exec producer; JamieLoudon, producer; Madeline Austin Kulat, production coordinator. Music Human Andy Bloch, composer & creative lead; Craig Caniglia, producer. Sound Design Trinitite Inc. Brian Emrich, sound designer. Audio Post Heard City Keith Reynaud, engineer; Gloria Pitagorsky, managing director.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More