A boy in the backseat of a BMW 6 series automobile looks up at a rocketship launch. He’s in awe.
Conversely, though, an astronaut in the wild blue yonder looks down at the BMW zipping along a highway. He too is impressed. It’s a case of innovations in space travel meeting innovations in the so-called ultimate driving machine.
Rupert Sanders of MJZ directed for agency KBS+
Client BMW North America Agency KBS+ Dan Kelleher, Jonathan Mackler, co-chief creative officers; Paul Renner, executive creative director; Mike Abell, creative director/copywriter; Kevin Gentile, creative director/art director; Jenny Read, head of production; Kyle Wright, executive producer; Dennis McKinley, sr. agency producer; Timothy Wilson Brown, planner/strategist. Production MJZ Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Laurie Boccacio, line producer. Editorial Work Edit, NYC Ben Jordan, editor; Trevor Myers, assistant editor; Erica Thompson, exec producer; Sari Resnick, producer. Finishing/VFX MPC Camila De Biaggi, exec producer; Armand Weeresinghe, producer; Alex Lovejoy, VFX lead/Flame artist; Paul O’Shea, VFX shoot supervisor. Music/Sound Design stimmung Rory Doggett, composer; Gus Koven, sound designer; Ceinwyn Clark, exec producer; Kristina Iwankiw, producer. Audio Post Sound Lounge Tom Jucarone, mixer. Post MPC LA Mark Gethin, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
