A boy in the backseat of a BMW 6 series automobile looks up at a rocketship launch. He’s in awe.
Conversely, though, an astronaut in the wild blue yonder looks down at the BMW zipping along a highway. He too is impressed. It’s a case of innovations in space travel meeting innovations in the so-called ultimate driving machine.
Rupert Sanders of MJZ directed for agency KBS+
Client BMW North America Agency KBS+ Dan Kelleher, Jonathan Mackler, co-chief creative officers; Paul Renner, executive creative director; Mike Abell, creative director/copywriter; Kevin Gentile, creative director/art director; Jenny Read, head of production; Kyle Wright, executive producer; Dennis McKinley, sr. agency producer; Timothy Wilson Brown, planner/strategist. Production MJZ Rupert Sanders, director; Jess Hall, DP; Kate Leahy, exec producer; Laurie Boccacio, line producer. Editorial Work Edit, NYC Ben Jordan, editor; Trevor Myers, assistant editor; Erica Thompson, exec producer; Sari Resnick, producer. Finishing/VFX MPC Camila De Biaggi, exec producer; Armand Weeresinghe, producer; Alex Lovejoy, VFX lead/Flame artist; Paul O’Shea, VFX shoot supervisor. Music/Sound Design stimmung Rory Doggett, composer; Gus Koven, sound designer; Ceinwyn Clark, exec producer; Kristina Iwankiw, producer. Audio Post Sound Lounge Tom Jucarone, mixer. Post MPC LA Mark Gethin, colorist.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
