The commercial opens to show many legs running barefoot in the surf of the ocean while music plays. The camera rises to show that the legs belong to a bunch of running men with white polo shirts on. The camera shoots from a higher vantage point to show a group of men running along the coast. The run past usually places items such as a man hole cover, a free standing fire escape and a man reading on a park bench. A bus rushes by and the scene changes to a busy dirty city street. Close up on the runner’s red Nike shoes. Then the words “Run Barefoot. Nike.com.”
Credits
Agency: Wieden+Kennedy | Portland Mike Byrne and Hal Curtis, creative directors; Monica Taylor, art director; Derek Barnes, copywriter; Jennifer Fiske, producer. Production Company: Biscuit Filmworks Noam Murro, director; Ellen Kuras, DP; Shawn Lacy Tessaro, executive producer; Jay Veal, producer. Shot on location in Pismo Beach, Calif., and downtown Los Angeles. Editorial: Bikini Edit Avi Oron, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Method Alex Kolasinksi, lead 2-D visual effects artist; Kyle Obley, junior 2-D visual effects artist; Kim Wildenburg, visual effects shoot supervisor/producer; Michael Gibson, visual effects shoot supervisor; Neysa Horsburgh, executive producer. Audio: Eleven Jeff Payne, mixer.
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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