The commercial opens to show many legs running barefoot in the surf of the ocean while music plays. The camera rises to show that the legs belong to a bunch of running men with white polo shirts on. The camera shoots from a higher vantage point to show a group of men running along the coast. The run past usually places items such as a man hole cover, a free standing fire escape and a man reading on a park bench. A bus rushes by and the scene changes to a busy dirty city street. Close up on the runner’s red Nike shoes. Then the words “Run Barefoot. Nike.com.”
Credits
Agency: Wieden+Kennedy | Portland Mike Byrne and Hal Curtis, creative directors; Monica Taylor, art director; Derek Barnes, copywriter; Jennifer Fiske, producer. Production Company: Biscuit Filmworks Noam Murro, director; Ellen Kuras, DP; Shawn Lacy Tessaro, executive producer; Jay Veal, producer. Shot on location in Pismo Beach, Calif., and downtown Los Angeles. Editorial: Bikini Edit Avi Oron, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Method Alex Kolasinksi, lead 2-D visual effects artist; Kyle Obley, junior 2-D visual effects artist; Kim Wildenburg, visual effects shoot supervisor/producer; Michael Gibson, visual effects shoot supervisor; Neysa Horsburgh, executive producer. Audio: Eleven Jeff Payne, mixer.
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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