The commercial opens to show many legs running barefoot in the surf of the ocean while music plays. The camera rises to show that the legs belong to a bunch of running men with white polo shirts on. The camera shoots from a higher vantage point to show a group of men running along the coast. The run past usually places items such as a man hole cover, a free standing fire escape and a man reading on a park bench. A bus rushes by and the scene changes to a busy dirty city street. Close up on the runner’s red Nike shoes. Then the words “Run Barefoot. Nike.com.”
Credits
Agency: Wieden+Kennedy | Portland Mike Byrne and Hal Curtis, creative directors; Monica Taylor, art director; Derek Barnes, copywriter; Jennifer Fiske, producer. Production Company: Biscuit Filmworks Noam Murro, director; Ellen Kuras, DP; Shawn Lacy Tessaro, executive producer; Jay Veal, producer. Shot on location in Pismo Beach, Calif., and downtown Los Angeles. Editorial: Bikini Edit Avi Oron, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Method Alex Kolasinksi, lead 2-D visual effects artist; Kyle Obley, junior 2-D visual effects artist; Kim Wildenburg, visual effects shoot supervisor/producer; Michael Gibson, visual effects shoot supervisor; Neysa Horsburgh, executive producer. Audio: Eleven Jeff Payne, mixer.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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