Red Tettemer O’Connell + Partners (RTO+P) has created a new campaign for fitness center franchise Planet Fitness with a centerpiece spot that will be featured in National CineMedia and Screenvision movie theaters airing before the trailers of PG-13 rated movies starting November 20.
Titled “Battle Gym,” the 90-second spot directed by Matt Swanson of Epoch Films opens on a stark gym setting with a pale-faced announcer declaring over loudspeakers; “Attention members, the reckoning has begun!” A gym-goer suddenly finds herself going head-to-head with a hardcore, rough-trade lout named Demitri in the ultimate gym battle.
The ad shows us how much better off she would have been at Planet Fitness which is a “Judgment Free Zone” refuge from the “Gymtimidation” often found in other workout gyms.
Client Planet Fitness Agency Red Tettemer O’Connell+Partners Steve Red, chief creative officer; Steve O’Connell, executive creative director; Ari Garber, creative director; Mark Garman, associate creative director; Jeremy Gilberto, sr. art director; Jordan Breindel, copywriter; Joe Mosca, producer; Jenny Marder, social strategy; Uri Weingarten, digital strategy. Production Epoch Films Matt Swanson, director; Bobby Shore, DP. Editorial Red Alert Chip Schofield, editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More