To promote the launch of its Verdera Voice Lighted Mirror with built-in Voice Control, Kohler tapped RSA Films’ filmmaker and visual effects artist Robert Stromberg (Maleficent) to direct this centerpiece TV commercial for its new “Mirror, Mirror” campaign.
The “Mirror, Mirror” spot features a modern-day “evil” queen using Kohler’s first mirror-of-its-kind in the market to transform from a villainous character into the best version of herself. At the queen’s bidding, the mirror turns the lights on to make up mode, starts her music playlist, informs her of the nail salon’s hours, adds items to her shopping list and, in a surprise twist at the end, starts her Kohler DTV+ Shower System.
Credits
Client Kohler Camm Rowland, executive creative director; Ewa Lonska, associate creative director/art director; Beth Kerin, associate creative director/copywriter; George Friedman, head of production; Natalie Lum Freedman, producer. Production Company RSA Films Robert Stromberg, director; David Mitchell, managing director; Tracie Norfleet, exec producer; Alejandra Quesada, producer; John Mathieson, DP; Elicia Laport, head of production; Jin Kin, production designer; Jordan Gottsacker, set sr. interior designer; Ami Goodheart, costume designer. Editorial Whitehouse Post Tobias Suhm, editor; Amanda Marien, assistant editor; Lauren Connolly, producer. VFX Carbon VFX Julien Biard, colorist; Angelica Anderson, color assist; Matt Bregger, Ed Nichols, Heidi Anderson, Flame artists; Steven Wind, Flame assist; Kate Soczka, sr. producer. Audio Post Another Country Erik Widmark, Drew Weir, mixers; Patricia Ramos, audio assist; Tim Konn, exec producer; Louise Rider, producer. Music Yessian Dan Zank, composer; Jeff Dittenber, sound designer; Michael Yessian, exec producer; Lars Makie, producer. Music Licensing Marmoset Stephen McNally, music licensing coordinator.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
