To promote the launch of its Verdera Voice Lighted Mirror with built-in Voice Control, Kohler tapped RSA Films’ filmmaker and visual effects artist Robert Stromberg (Maleficent) to direct this centerpiece TV commercial for its new “Mirror, Mirror” campaign.
The “Mirror, Mirror” spot features a modern-day “evil” queen using Kohler’s first mirror-of-its-kind in the market to transform from a villainous character into the best version of herself. At the queen’s bidding, the mirror turns the lights on to make up mode, starts her music playlist, informs her of the nail salon’s hours, adds items to her shopping list and, in a surprise twist at the end, starts her Kohler DTV+ Shower System.
Credits
Client Kohler Camm Rowland, executive creative director; Ewa Lonska, associate creative director/art director; Beth Kerin, associate creative director/copywriter; George Friedman, head of production; Natalie Lum Freedman, producer. Production Company RSA Films Robert Stromberg, director; David Mitchell, managing director; Tracie Norfleet, exec producer; Alejandra Quesada, producer; John Mathieson, DP; Elicia Laport, head of production; Jin Kin, production designer; Jordan Gottsacker, set sr. interior designer; Ami Goodheart, costume designer. Editorial Whitehouse Post Tobias Suhm, editor; Amanda Marien, assistant editor; Lauren Connolly, producer. VFX Carbon VFX Julien Biard, colorist; Angelica Anderson, color assist; Matt Bregger, Ed Nichols, Heidi Anderson, Flame artists; Steven Wind, Flame assist; Kate Soczka, sr. producer. Audio Post Another Country Erik Widmark, Drew Weir, mixers; Patricia Ramos, audio assist; Tim Konn, exec producer; Louise Rider, producer. Music Yessian Dan Zank, composer; Jeff Dittenber, sound designer; Michael Yessian, exec producer; Lars Makie, producer. Music Licensing Marmoset Stephen McNally, music licensing coordinator.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
