Ziploc has just unveiled the second installment in the brand’s digital film series—Little Beasts. The new series, with a “Back to School” theme, includes this piece in which parents are called into the school principal’s office for their child’s transgressions. Their kid, though, is a beast, literally, for whom classroom spitting is second nature.
Rob Cohen directed via RSA for Energy BBDO Chicago.
CreditsClient SC Johnson/Ziploc Agency Energy BBDO Chicago Mark Taylor, chief creative officer; Mike Roe, executive creative director/writer; Amy Ditchman, creative director; Dan McCormack, associate creative director/writer; Rowley Samuel, head of integrated production; Melissa Barany, executive producer; Matt Scoville, producer. Production RSA Rob Cohen, director; Michele Abbott, producer. Editorial Sean Berringer, editor; Mark Bachara, assistant editor. Graphics Vitamin Pictures.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More