Directed by Jake Scott of RSA and edited by Steve Gandolfi of Cut+Run, this Mazda spot titled “Driver’s Life” chronicles the major moments and stages in a driver’s life–from getting a license and buying your first car, through raising a family and later in life obtaining your “reward” car.
The commercial from agency The Garage/Team Mazda features multiple 2016 Mazda models and is part of an overall “Driving Matters” campaign.
Client Mazda Motor of America Agency The Garage/Team Mazda Harvey Marco, chief creative officer; Steve Morris, creative director/copywriter; Melissa Webber, associate creative director/art director; Erik Moe, copywriter; Tom Anderson, director of content production; Chrissy Hamilton, sr. producer; Ben Chung, planning director. Production RSA Jake Scott, director; Chris Soos, DP; Tracie Norfleet, exec producer; David Mitchell, producer. Editorial Cut+Run Steve Gandolfi, editor; Sean Fazende, assistant editor, Carr Schilling, exec producer; Amburr Faris, head of production; Michelle Eskin, managing director. Animation/VFX/Finish Jogger David Parker, creative director. Animation/End Tag Golden Jake Banks, creative director. Post Company 3 Siggy Ferstl, colorist. Music Human Audio Eleven Sound Scott Burns, sound designer/mixer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
