Directed by Jake Scott of RSA and edited by Steve Gandolfi of Cut+Run, this Mazda spot titled “Driver’s Life” chronicles the major moments and stages in a driver’s life–from getting a license and buying your first car, through raising a family and later in life obtaining your “reward” car.
The commercial from agency The Garage/Team Mazda features multiple 2016 Mazda models and is part of an overall “Driving Matters” campaign.
Client Mazda Motor of America Agency The Garage/Team Mazda Harvey Marco, chief creative officer; Steve Morris, creative director/copywriter; Melissa Webber, associate creative director/art director; Erik Moe, copywriter; Tom Anderson, director of content production; Chrissy Hamilton, sr. producer; Ben Chung, planning director. Production RSA Jake Scott, director; Chris Soos, DP; Tracie Norfleet, exec producer; David Mitchell, producer. Editorial Cut+Run Steve Gandolfi, editor; Sean Fazende, assistant editor, Carr Schilling, exec producer; Amburr Faris, head of production; Michelle Eskin, managing director. Animation/VFX/Finish Jogger David Parker, creative director. Animation/End Tag Golden Jake Banks, creative director. Post Company 3 Siggy Ferstl, colorist. Music Human Audio Eleven Sound Scott Burns, sound designer/mixer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
