Jake Scott of RSA directed this spot for McCann NY titled “Bodega Cat” promoting the New York Lottery’s Holiday Scratch-Off games. Featured in this commercial is one of those lovable and furry feline mascots/symbols of NY delis and corner stores.
This particular Bodega Cat, named Cyrus, wants than to warm the heart of its store owner during the holidays. So the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, New York; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, creative director, writer; Dominick Baccollo, creative director, art director; Nathy Aviram, chief production officer; Chance Basset, VP, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Laura Frank, VP, strategy director. Production RSA Jake Scott, director; David Mitchel, producer; Tracie Norfleet, exec producer; Peter Deming, DP. Editorial Rock Paper Scissors Carlos Arias, editor; Maria Lee, assistant editor; Eve Kornblum, exec producer; Taylor Colbert, producer. VFX a52 Patrick Murphy, VFX supervisor; Andrew Romatz, CG lead; Steven Wolff, Stefan Gaillot, Richard Hirst, Matt Sousa, Kevin Stokes, 2D VFX artists; Gabe Sanchez, 2D VFX assistant; Andrew Romatz, Tom Briggs, Jun Kim, Michael Cardenas, Joseph Chiechi, 3D artists; Michael Steinmann producer; Andrew Rosenberger, production coordinator; Patrick Nugent, Kim Christensen, exec producers; Linda Carlson, Jennifer Sofio Hall, managing directors. Music Song: “How Sweet It Is” Julia Stone, artist. Audio Post Heard City Phil Loeb, engineer. Telecine Company 3 Tim Masick, colorist.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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