Jake Scott of RSA directed this spot for McCann NY titled “Bodega Cat” promoting the New York Lottery’s Holiday Scratch-Off games. Featured in this commercial is one of those lovable and furry feline mascots/symbols of NY delis and corner stores.
This particular Bodega Cat, named Cyrus, wants than to warm the heart of its store owner during the holidays. So the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible.
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, New York; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, creative director, writer; Dominick Baccollo, creative director, art director; Nathy Aviram, chief production officer; Chance Basset, VP, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Laura Frank, VP, strategy director. Production RSA Jake Scott, director; David Mitchel, producer; Tracie Norfleet, exec producer; Peter Deming, DP. Editorial Rock Paper Scissors Carlos Arias, editor; Maria Lee, assistant editor; Eve Kornblum, exec producer; Taylor Colbert, producer. VFX a52 Patrick Murphy, VFX supervisor; Andrew Romatz, CG lead; Steven Wolff, Stefan Gaillot, Richard Hirst, Matt Sousa, Kevin Stokes, 2D VFX artists; Gabe Sanchez, 2D VFX assistant; Andrew Romatz, Tom Briggs, Jun Kim, Michael Cardenas, Joseph Chiechi, 3D artists; Michael Steinmann producer; Andrew Rosenberger, production coordinator; Patrick Nugent, Kim Christensen, exec producers; Linda Carlson, Jennifer Sofio Hall, managing directors. Music Song: “How Sweet It Is” Julia Stone, artist. Audio Post Heard City Phil Loeb, engineer. Telecine Company 3 Tim Masick, colorist.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
