This centerpiece film of Qatar Airways' “A World Like Never Before” campaign depicts one family’s journey with the airline. The fairy-tale voyage takes them from their flight through to the romantic streets of Paris, to the vibrant ice-rink and parades of New York City, the hustle and bustle of Hong Kong, the comfort and serenity of the airline’s A380 lounge and the compelling mix of tradition and modernity of Doha, Qatar–before the family finally returns to its QSuite flat-bed–and then drift off to sleep in blissful comfort.
Ben Scott of RSA Films directed this film conceived by agency 180 Kingsday.
Credits
Client Qatar Airways Agency 180 Kingsday Kalle Hellzen, executive creative director. Production RSA Films Ben Scott, director; Alex Heathcote, producer; Lily Moore, production manager; John Mathieson, DP; Jonathan Lee, production designer; Richard Wheelan, 1st AD. Postproduction MPC Thomas Cole, VFX producer; Abhinav Sharda, line producer; George K, colorist; Dan Lorenzini, 2D supervisor; Greg McKneally, 3D supervisor. Sound WAVE Music MassiveMusic
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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