This centerpiece film of Qatar Airways' “A World Like Never Before” campaign depicts one family’s journey with the airline. The fairy-tale voyage takes them from their flight through to the romantic streets of Paris, to the vibrant ice-rink and parades of New York City, the hustle and bustle of Hong Kong, the comfort and serenity of the airline’s A380 lounge and the compelling mix of tradition and modernity of Doha, Qatar–before the family finally returns to its QSuite flat-bed–and then drift off to sleep in blissful comfort.
Ben Scott of RSA Films directed this film conceived by agency 180 Kingsday.
Credits
Client Qatar Airways Agency 180 Kingsday Kalle Hellzen, executive creative director. Production RSA Films Ben Scott, director; Alex Heathcote, producer; Lily Moore, production manager; John Mathieson, DP; Jonathan Lee, production designer; Richard Wheelan, 1st AD. Postproduction MPC Thomas Cole, VFX producer; Abhinav Sharda, line producer; George K, colorist; Dan Lorenzini, 2D supervisor; Greg McKneally, 3D supervisor. Sound WAVE Music MassiveMusic
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
