Topgolf rolled out its latest iteration of the “Come Play” campaign this month via Anomaly, in partnership with RSA Films and directing duo Peter Martin, who put their observational comedy stamp on the new work.
The two spots including this :30 titled “Free:30” introduce Topgolf’s Chaz Mulligan and Birdie Baker, a couple of golf announcer puppets created in partnership with Jim Henson’s Creature Shop. Mulligan and Baker have personality to spare along with quirky senses of humor.
In the campaign Mulligan and Baker highlight the perks of Topgolf. In “Free:30,” the perk is a free extra 30 minutes of game play available to players weekdays from 9am-5pm when they book a reservation. The spot takes a turn when Baker misunderstands Mulligan and winds up enjoying a Topgolf cheeseburger at the news desk.
Credits
Client Topgolf Agency Anomaly Mike Byrne, global chief creative officer; Craig Schlesinger, creative director; Adam Dubrueler, art director; Tony Krol, copywriter; Kimberly Edwards, executive producer; Andreina Byrne, sr. producer. Production Company RSA Films Peter Martin, director; Luke Ricci, president/exec producer; Jenni Sprunger, exec producer; Sarah Morrison, head of production; Lawrence T. Lewis, producer; Sean Porter, DP; Noel McCarthy, production designer; Ellie Stern, Sasha Perez, food stylists. Editorial Mackcut Erik Laroi, editor; Ariella De Los Santos, assistant editor; Gina Pagano, exec producer; Katya Meyer, producer. VFX Inti Martinez, VFX. Puppet Creation Jim Henson’s Creature Shop
Home improvement retailer Wickes unveils its first major brand campaign, which is based on the idea that the DIY giant has everything its customers need to make them feel “as proud as a peacock.”
It’s the first brand work by creative agency St Luke’s, since winning the account 12 months ago. .
The TV campaign comprises three 20-second films, all featuring people browsing in a Wickes showroom, choosing designs, and visualizing their new kitchens and the compliments they will receive from their friends and family. The three films--directed by Neil Gorringe via production company MYTHSMYTH--each focus on Wickes’ kitchen ranges, price, and the design and installation help they offer.
In this film, a man sets the scene by saying to his partner, “You know what your sister is going to say though?” As the woman imagines her sister asking if they’d mind if she got a matching kitchen, feathers fan out behind her back.
Wickes has built a rich heritage of pride since its launch over 5o years ago. This work marks an evolution of strategy for the brand as it evolves “feel house proud” and introduces its new campaign line “Feel as proud as a peacock”.
The new campaign anchors it to the brand platform away from the focus on embarrassment, instead honing in on the pride aspect, to reflect the feeling of optimism that accompanies a home improvement project. Phil Spencer, property guru and ambassador for Wickes Kitchens continues to be the voice-over for the campaign.
“Our campaign reflects the real sense of pride that Wickes’ customers feel after improving their homes,” said Richard Denney, joint chief creative officer at St Luke’s. “Pride and peacocks go hand in hand, and research showed that even younger... Read More
