Topgolf rolled out its latest iteration of the “Come Play” campaign this month via Anomaly, in partnership with RSA Films and directing duo Peter Martin, who put their observational comedy stamp on the new work.
The two spots including this :30 titled “Free:30” introduce Topgolf’s Chaz Mulligan and Birdie Baker, a couple of golf announcer puppets created in partnership with Jim Henson’s Creature Shop. Mulligan and Baker have personality to spare along with quirky senses of humor.
In the campaign Mulligan and Baker highlight the perks of Topgolf. In “Free:30,” the perk is a free extra 30 minutes of game play available to players weekdays from 9am-5pm when they book a reservation. The spot takes a turn when Baker misunderstands Mulligan and winds up enjoying a Topgolf cheeseburger at the news desk.
Credits
Client Topgolf Agency Anomaly Mike Byrne, global chief creative officer; Craig Schlesinger, creative director; Adam Dubrueler, art director; Tony Krol, copywriter; Kimberly Edwards, executive producer; Andreina Byrne, sr. producer. Production Company RSA Films Peter Martin, director; Luke Ricci, president/exec producer; Jenni Sprunger, exec producer; Sarah Morrison, head of production; Lawrence T. Lewis, producer; Sean Porter, DP; Noel McCarthy, production designer; Ellie Stern, Sasha Perez, food stylists. Editorial Mackcut Erik Laroi, editor; Ariella De Los Santos, assistant editor; Gina Pagano, exec producer; Katya Meyer, producer. VFX Inti Martinez, VFX. Puppet Creation Jim Henson’s Creature Shop
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
