Topgolf rolled out its latest iteration of the “Come Play” campaign this month via Anomaly, in partnership with RSA Films and directing duo Peter Martin, who put their observational comedy stamp on the new work.
The two spots including this :30 titled “Free:30” introduce Topgolf’s Chaz Mulligan and Birdie Baker, a couple of golf announcer puppets created in partnership with Jim Henson’s Creature Shop. Mulligan and Baker have personality to spare along with quirky senses of humor.
In the campaign Mulligan and Baker highlight the perks of Topgolf. In “Free:30,” the perk is a free extra 30 minutes of game play available to players weekdays from 9am-5pm when they book a reservation. The spot takes a turn when Baker misunderstands Mulligan and winds up enjoying a Topgolf cheeseburger at the news desk.
Credits
Client Topgolf Agency Anomaly Mike Byrne, global chief creative officer; Craig Schlesinger, creative director; Adam Dubrueler, art director; Tony Krol, copywriter; Kimberly Edwards, executive producer; Andreina Byrne, sr. producer. Production Company RSA Films Peter Martin, director; Luke Ricci, president/exec producer; Jenni Sprunger, exec producer; Sarah Morrison, head of production; Lawrence T. Lewis, producer; Sean Porter, DP; Noel McCarthy, production designer; Ellie Stern, Sasha Perez, food stylists. Editorial Mackcut Erik Laroi, editor; Ariella De Los Santos, assistant editor; Gina Pagano, exec producer; Katya Meyer, producer. VFX Inti Martinez, VFX. Puppet Creation Jim Henson’s Creature Shop
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