Topgolf rolled out its latest iteration of the “Come Play” campaign this month via Anomaly, in partnership with RSA Films and directing duo Peter Martin, who put their observational comedy stamp on the new work.
The two spots including this :30 titled “Free:30” introduce Topgolf’s Chaz Mulligan and Birdie Baker, a couple of golf announcer puppets created in partnership with Jim Henson’s Creature Shop. Mulligan and Baker have personality to spare along with quirky senses of humor.
In the campaign Mulligan and Baker highlight the perks of Topgolf. In “Free:30,” the perk is a free extra 30 minutes of game play available to players weekdays from 9am-5pm when they book a reservation. The spot takes a turn when Baker misunderstands Mulligan and winds up enjoying a Topgolf cheeseburger at the news desk.
Credits
Client Topgolf Agency Anomaly Mike Byrne, global chief creative officer; Craig Schlesinger, creative director; Adam Dubrueler, art director; Tony Krol, copywriter; Kimberly Edwards, executive producer; Andreina Byrne, sr. producer. Production Company RSA Films Peter Martin, director; Luke Ricci, president/exec producer; Jenni Sprunger, exec producer; Sarah Morrison, head of production; Lawrence T. Lewis, producer; Sean Porter, DP; Noel McCarthy, production designer; Ellie Stern, Sasha Perez, food stylists. Editorial Mackcut Erik Laroi, editor; Ariella De Los Santos, assistant editor; Gina Pagano, exec producer; Katya Meyer, producer. VFX Inti Martinez, VFX. Puppet Creation Jim Henson’s Creature Shop
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
