This spot takes us to a magical circus world featuring 1$ Double Stacked Tacos, now back for a limited time at Taco Bell. Robert Stromberg via RSA Films directed this Taco Bell campaign piece–conceived by ad agency Deutsch–in which real circus performers, an aerialist and fire breathers were cast.
Stromberg is known for his filmmaking and VFX work. He is a two-time Oscar winner as production designer on Avatar (2009) and Alice in Wonderland (2010).
Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, chief creative officer, Los Angeles; Daniel Chen, Mikey Sison, associate creative directors; Micah Wilkes, Elora Clement, art directors; Ryan Schade, Jagger Moore, copywriters; Diego de la Maza, head of production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Chase Butters, sr. music supervisor; Dez Davis, music supervisor; Laura Tron, executive integrated production, digital; Ariel Theraube, sr. integrated producer, digital; Kemi Adeniji, associate integrated producer, digital; Jean-Lou Renoux, design director; Ayla Kim, designer; Kelsey Hodgkin, EVP, head of strategy; Rebecca Chein, associate strategy director. Production, Live Action RSA Films Robert Stromberg, director; David Mitchell, managing director; Elicia Laport, head of production; Buddy Brakha, exec producer; Morna Ciraki, producer;e Carmen Quiros, production supervisor. Production Services, Poland 24/7 Radioaktive Gordon Mackinnon, Luna Llados, exec producer; Bartek Rainski, producer; Marek Chiechalski, production manager. Editorial Whitehouse/Steelhead Matthew Wood, editor; Marco Rosas, assistant editor; Joanna Manning, exec producer; Lynne Mannino, producer. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, producer. Post/VFX ALT Jan Cilliers, lead Flame artist; Chris Fieldhouse, exec producer. Audio Post Lime Studios Matt Miller, mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer. Music Ashe, “Afterlife”
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
