This spot takes us to a magical circus world featuring 1$ Double Stacked Tacos, now back for a limited time at Taco Bell. Robert Stromberg via RSA Films directed this Taco Bell campaign piece–conceived by ad agency Deutsch–in which real circus performers, an aerialist and fire breathers were cast.
Stromberg is known for his filmmaking and VFX work. He is a two-time Oscar winner as production designer on Avatar (2009) and Alice in Wonderland (2010).
Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, chief creative officer, Los Angeles; Daniel Chen, Mikey Sison, associate creative directors; Micah Wilkes, Elora Clement, art directors; Ryan Schade, Jagger Moore, copywriters; Diego de la Maza, head of production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Chase Butters, sr. music supervisor; Dez Davis, music supervisor; Laura Tron, executive integrated production, digital; Ariel Theraube, sr. integrated producer, digital; Kemi Adeniji, associate integrated producer, digital; Jean-Lou Renoux, design director; Ayla Kim, designer; Kelsey Hodgkin, EVP, head of strategy; Rebecca Chein, associate strategy director. Production, Live Action RSA Films Robert Stromberg, director; David Mitchell, managing director; Elicia Laport, head of production; Buddy Brakha, exec producer; Morna Ciraki, producer;e Carmen Quiros, production supervisor. Production Services, Poland 24/7 Radioaktive Gordon Mackinnon, Luna Llados, exec producer; Bartek Rainski, producer; Marek Chiechalski, production manager. Editorial Whitehouse/Steelhead Matthew Wood, editor; Marco Rosas, assistant editor; Joanna Manning, exec producer; Lynne Mannino, producer. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, producer. Post/VFX ALT Jan Cilliers, lead Flame artist; Chris Fieldhouse, exec producer. Audio Post Lime Studios Matt Miller, mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer. Music Ashe, “Afterlife”
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
