This spot takes us to a magical circus world featuring 1$ Double Stacked Tacos, now back for a limited time at Taco Bell. Robert Stromberg via RSA Films directed this Taco Bell campaign piece–conceived by ad agency Deutsch–in which real circus performers, an aerialist and fire breathers were cast.
Stromberg is known for his filmmaking and VFX work. He is a two-time Oscar winner as production designer on Avatar (2009) and Alice in Wonderland (2010).
Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, chief creative officer, Los Angeles; Daniel Chen, Mikey Sison, associate creative directors; Micah Wilkes, Elora Clement, art directors; Ryan Schade, Jagger Moore, copywriters; Diego de la Maza, head of production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Chase Butters, sr. music supervisor; Dez Davis, music supervisor; Laura Tron, executive integrated production, digital; Ariel Theraube, sr. integrated producer, digital; Kemi Adeniji, associate integrated producer, digital; Jean-Lou Renoux, design director; Ayla Kim, designer; Kelsey Hodgkin, EVP, head of strategy; Rebecca Chein, associate strategy director. Production, Live Action RSA Films Robert Stromberg, director; David Mitchell, managing director; Elicia Laport, head of production; Buddy Brakha, exec producer; Morna Ciraki, producer;e Carmen Quiros, production supervisor. Production Services, Poland 24/7 Radioaktive Gordon Mackinnon, Luna Llados, exec producer; Bartek Rainski, producer; Marek Chiechalski, production manager. Editorial Whitehouse/Steelhead Matthew Wood, editor; Marco Rosas, assistant editor; Joanna Manning, exec producer; Lynne Mannino, producer. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, producer. Post/VFX ALT Jan Cilliers, lead Flame artist; Chris Fieldhouse, exec producer. Audio Post Lime Studios Matt Miller, mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer. Music Ashe, “Afterlife”
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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