This spot takes us to a magical circus world featuring 1$ Double Stacked Tacos, now back for a limited time at Taco Bell. Robert Stromberg via RSA Films directed this Taco Bell campaign piece–conceived by ad agency Deutsch–in which real circus performers, an aerialist and fire breathers were cast.
Stromberg is known for his filmmaking and VFX work. He is a two-time Oscar winner as production designer on Avatar (2009) and Alice in Wonderland (2010).
Credits
Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, chief creative officer, Los Angeles; Daniel Chen, Mikey Sison, associate creative directors; Micah Wilkes, Elora Clement, art directors; Ryan Schade, Jagger Moore, copywriters; Diego de la Maza, head of production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Chase Butters, sr. music supervisor; Dez Davis, music supervisor; Laura Tron, executive integrated production, digital; Ariel Theraube, sr. integrated producer, digital; Kemi Adeniji, associate integrated producer, digital; Jean-Lou Renoux, design director; Ayla Kim, designer; Kelsey Hodgkin, EVP, head of strategy; Rebecca Chein, associate strategy director. Production, Live Action RSA Films Robert Stromberg, director; David Mitchell, managing director; Elicia Laport, head of production; Buddy Brakha, exec producer; Morna Ciraki, producer;e Carmen Quiros, production supervisor. Production Services, Poland 24/7 Radioaktive Gordon Mackinnon, Luna Llados, exec producer; Bartek Rainski, producer; Marek Chiechalski, production manager. Editorial Whitehouse/Steelhead Matthew Wood, editor; Marco Rosas, assistant editor; Joanna Manning, exec producer; Lynne Mannino, producer. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, producer. Post/VFX ALT Jan Cilliers, lead Flame artist; Chris Fieldhouse, exec producer. Audio Post Lime Studios Matt Miller, mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer. Music Ashe, “Afterlife”
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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