The latest campaign for Hennessy Paradis, brought together by design and communications agency GoodPeopleWander, is a poetic celebration of the bliss found in perfect harmony, and inspired by the majesty of nature. “Paradis on Earth” is a deep ranging collaboration which explores the meeting of minds between the virtuoso music talents of Alicia Keys and Lang Lang, bringing together the shared values of culture and beauty for a moment of pure emotion, sensation and contemplation.
Paradise lies in moments suspended in bliss–a universal celebration of harmony and the “raison d’etre” for Hennessy’s crown jewel of cognac, Paradis. On this journey, Hennessy Paradis turns back to its inspirational beginnings grounded in music.
The film series, shot in Utah and directed by RSA Films’ Neels Castillon, reflects the intricate elegance of Hennessy’s craft in a musical voyage for the mind and soul, which blends the joy of music and poetry, with the bliss of nature.
In this hero film, seated at two pianos, in the stunning remote desert setting of Paradis Canyon, artists Alicia Keys and Lang Lang unleash the power of their shared musical inspirations, taking the first steps on an incredible journey towards Paradis, with music and poetry composed by Keys, and layered by Lang Lang.
“When thinking about harmony, I envision how beautiful it is to be able to stack one sonic on top of another, and how there are so many notes in between that create a beautiful expression of a melody that couldn’t exist without the other,” said Keys. “It’s so cool to be able to play together for what it represents. We grew up on different sides of the planet, but we were able to come together and understand each other through harmony, music, passion and bliss, to create the feeling of ‘Paradis on Earth.’”
CreditsClient Hennessy Agency GoodPeopleWander Loic Le Bihan, co-founder/creative director; Aurelie Gaillard, co-founder/strategy director; Sion Phillips, Hanna Labeyrie, sr. art directors; Carla Bradley, producer. Production Company RSA Films Neels Castillon, director; Holly Wolfers, producer; Debbie Garvey, exec producer; Olan Collardy, DP; John Nguyen, RSA US exec producer; Jil Hardin, RSA US producer; Boris Franchi, Lily Moore, UK production managers; Imruh Asha, stylist; Anh Duong, tailor; Jay Pooley, production designer. Postproduction Motion Palace/Nightshift Paris Sebastien Rouquet, editor; Sebastien Mingam, colorist; Louis Arnoux, Motion Palace producer; Cyril Chantereault, VFX supervisor; Vivien Salvagione, Flame artist; Mael Gaumont, After Effects artist; Eleonore Courcoux, Nightshift producer. Music Production & Sound Design Benzene Paris Gregoire Musso, head of music & sound; Heather McFarlane, music & sound producer; Loïc Canevet, sound design & mix. Music Alicia Keys/Lang Lang
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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