The latest campaign for Hennessy Paradis, brought together by design and communications agency GoodPeopleWander, is a poetic celebration of the bliss found in perfect harmony, and inspired by the majesty of nature. “Paradis on Earth” is a deep ranging collaboration which explores the meeting of minds between the virtuoso music talents of Alicia Keys and Lang Lang, bringing together the shared values of culture and beauty for a moment of pure emotion, sensation and contemplation.
Paradise lies in moments suspended in bliss–a universal celebration of harmony and the “raison d’etre” for Hennessy’s crown jewel of cognac, Paradis. On this journey, Hennessy Paradis turns back to its inspirational beginnings grounded in music.
The film series, shot in Utah and directed by RSA Films’ Neels Castillon, reflects the intricate elegance of Hennessy’s craft in a musical voyage for the mind and soul, which blends the joy of music and poetry, with the bliss of nature.
In this hero film, seated at two pianos, in the stunning remote desert setting of Paradis Canyon, artists Alicia Keys and Lang Lang unleash the power of their shared musical inspirations, taking the first steps on an incredible journey towards Paradis, with music and poetry composed by Keys, and layered by Lang Lang.
“When thinking about harmony, I envision how beautiful it is to be able to stack one sonic on top of another, and how there are so many notes in between that create a beautiful expression of a melody that couldn’t exist without the other,” said Keys. “It’s so cool to be able to play together for what it represents. We grew up on different sides of the planet, but we were able to come together and understand each other through harmony, music, passion and bliss, to create the feeling of ‘Paradis on Earth.’”
CreditsClient Hennessy Agency GoodPeopleWander Loic Le Bihan, co-founder/creative director; Aurelie Gaillard, co-founder/strategy director; Sion Phillips, Hanna Labeyrie, sr. art directors; Carla Bradley, producer. Production Company RSA Films Neels Castillon, director; Holly Wolfers, producer; Debbie Garvey, exec producer; Olan Collardy, DP; John Nguyen, RSA US exec producer; Jil Hardin, RSA US producer; Boris Franchi, Lily Moore, UK production managers; Imruh Asha, stylist; Anh Duong, tailor; Jay Pooley, production designer. Postproduction Motion Palace/Nightshift Paris Sebastien Rouquet, editor; Sebastien Mingam, colorist; Louis Arnoux, Motion Palace producer; Cyril Chantereault, VFX supervisor; Vivien Salvagione, Flame artist; Mael Gaumont, After Effects artist; Eleonore Courcoux, Nightshift producer. Music Production & Sound Design Benzene Paris Gregoire Musso, head of music & sound; Heather McFarlane, music & sound producer; Loïc Canevet, sound design & mix. Music Alicia Keys/Lang Lang
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More