“Confessions of Roxy, Jack Russell Terrier Self-admitted Pooper”
Roxy is sitting on her owners’ bed, her face blurred to protect her anonymity. She confesses to looking for which she has not previously left her mark such as the sofa, the bed or important looking papers. Her reasoning is that since she has been left and she has to go somewhere, she “may as well have some fun with it.”
The screen goes black and the white words “Poop Happens” are displayed. The commercial ends with a bag of Nestle Second Nature Dog Litter which is “There for your dog when you can’t be.”
Credits
Agency: Berlin Cameron/Red Cell Izzy DeBellis, creative director; David Fredette, copywriter; Adam Groves, art director; Chris Kyriakos, producer; Dane Johnson, director of broadcast production. Production Company: Day For Night, New Yok Susan Griak, director; Jason Havey DP. Editorial: Day For Night, New Yok Brandon Boudreaux, editor; Christopher Masters, executive producer. Audio: Day For Night, New Yok Brandon Boudreaux, mixer.
Video Tags:Nestle
St. Lukes, Director Glenn Kitson Take A Flyer On Plant-Based Food Brand THIS
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
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