Rosetta Stone has just unveiled a new multi-platform advertising campaign, titled “Create a Smaller World.” The effort, which directly targets millennials, represents the first work created in collaboration with new creative agency partner Energy BBDO.
The multimedia campaign includes TV, radio, print, digital marketing and social media. The :60 TV launch spot titled “Smaller World,” directed by Young Replicant from Pulse Films, focuses on how learning a new language can help people form connections with others. The campaign will also be supported by a four-part web series developed in partnership with VICE.
Credits
Client Rosetta Stone Agency Energy BBDO Mark Taylor, chief creative officer; Jonathan Linder, creative director; Natalie Taylor, associate creative director/copywriter; Rowley Samuels, head of production; Elena Robinson, sr. producer; Zoe Grubbe, production business manager. Production Pulse Films Young Replicant, director; Kira Carstensen, exec producer; Jackson Hunt, DP. Production Services Home Productions Andy Scriven, producer. Editorial Union Editorial Daniel Luna, editor. Audio Stir Post Peter Erazmus, engineer; Mindy Verson, exec producer. Post MPC LA
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
