Rosetta Stone has just unveiled a new multi-platform advertising campaign, titled “Create a Smaller World.” The effort, which directly targets millennials, represents the first work created in collaboration with new creative agency partner Energy BBDO.
The multimedia campaign includes TV, radio, print, digital marketing and social media. The :60 TV launch spot titled “Smaller World,” directed by Young Replicant from Pulse Films, focuses on how learning a new language can help people form connections with others. The campaign will also be supported by a four-part web series developed in partnership with VICE.
Credits
Client Rosetta Stone Agency Energy BBDO Mark Taylor, chief creative officer; Jonathan Linder, creative director; Natalie Taylor, associate creative director/copywriter; Rowley Samuels, head of production; Elena Robinson, sr. producer; Zoe Grubbe, production business manager. Production Pulse Films Young Replicant, director; Kira Carstensen, exec producer; Jackson Hunt, DP. Production Services Home Productions Andy Scriven, producer. Editorial Union Editorial Daniel Luna, editor. Audio Stir Post Peter Erazmus, engineer; Mindy Verson, exec producer. Post MPC LA
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
