Rosetta Stone has just unveiled a new multi-platform advertising campaign, titled “Create a Smaller World.” The effort, which directly targets millennials, represents the first work created in collaboration with new creative agency partner Energy BBDO.
The multimedia campaign includes TV, radio, print, digital marketing and social media. The :60 TV launch spot titled “Smaller World,” directed by Young Replicant from Pulse Films, focuses on how learning a new language can help people form connections with others. The campaign will also be supported by a four-part web series developed in partnership with VICE.
CreditsClient Rosetta Stone Agency Energy BBDO Mark Taylor, chief creative officer; Jonathan Linder, creative director; Natalie Taylor, associate creative director/copywriter; Rowley Samuels, head of production; Elena Robinson, sr. producer; Zoe Grubbe, production business manager. Production Pulse Films Young Replicant, director; Kira Carstensen, exec producer; Jackson Hunt, DP. Production Services Home Productions Andy Scriven, producer. Editorial Union Editorial Daniel Luna, editor. Audio Stir Post Peter Erazmus, engineer; Mindy Verson, exec producer. Post MPC LA
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More