It is a sunny day in a busy community of convertible houses. Families bustle about their topless houses and customers shop in roofless grocery stores. A convertible Peugeot drives around a corner. Just then the clouds turn black and thunder and rain begin. The Peugeot pulls up next to others and they all put up their roofs. The people in their houses are not so lucky and they stretch up sheets over the rooms trying to stay dry. Cranes try to get the roofs back on the houses, but the Peugeot drives through the storm and on into sunny skies.
Credits
Agency: Euro RSCG Worldwide Remi Babinet, creative director; Gerald Schmite, art director; Patrice Dumas, copywriter; Simon Chater-Robinson, executive producer; David Green, producer Production Company: irene Fredric Planchon, director; Guillaume de Bary, executive producer; Francois Lamotte, producer; Patrick Duroux, DP Postproduction: Mikros Bertrand Duval, freelance colorist Audio: Capitaine Plouf, Paris Guillaume Le Guen, audio post mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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