A patient, seeking treatment for a sore neck, is asked by a doctor whether the injury was work-related. In a flashback, it’s revealed that the patient is actually a baseball pitcher. We then learn that Nelson Cruz, holder of the Mariners team record for home runs by a designated hitter, is responsible for the patient’s whiplash. The pitcher whipped his neck back watching Cruz hit a majestic homer off of him.
Ron Gross of Blue Goose Productions directed “Work-Related Injury,” part of a campaign for MLB’s Seattle Mariners out of agency Copacino+Fujikado, Seattle.
Credits
Client Seattle Mariners Agency Copacino+Fujikado, Seattle Jim Copacino, chief creative officer; Mike Hayward, executive creative director; Andrew Gall, group creative director; Andy Westbrock, sr. art director; Kelly Green, director of production; Sun Yi, project manager. Production Blue Goose Productions Ron Gross, director; Bill Hoare, producer; Petr Litomisky, DP; Christine DeLuca, production manager.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
