Created by McCann New York and directed by Roman Coppola via The Directors Bureau, this L’Oreal Paris spot debuted on the Golden Globes telecast. Part of McCann’s “Comeback” campaign for Elvive Hair Care, the commercial features an actress getting ready to go on stage. She nervously paces in her dressing room, awaiting the big moment.
The camera finally reveals the actress to be Golden Globe winner and Stranger Things star Winona Ryder. Supers note that everyone loves a comeback–and your hair deserves one too, a reference to Elvive’s products which are designed to revive damaged hair.
Credits
Client L’Oréal Paris/Elvive Agency McCann New York Sean Bryan, Tom Murphy, NY chief creative officers; Shayne Millington, Jim Hord, executive creative directors; Rachel Leibson, creative director; Nathalie Huni, group creative director; Marissa Pierce, art director; Caitlin Harris, writer; Nathy Aviram, chief production officer. Aaron Kovan, EVP, head of internal production; Debbie Dunlap, SVP, executive producer; Jory Sutton, producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Danielle Korn, EVP, director of broadcast production. Production The Directors Bureau Roman Coppola, director; Lisa Margulis, exec producer; Julie Sawyer, producer; Pieter Vermeer, DP. Editorial Consulate Peter Johnson, editor; Jeremy Huff, Matt Ferran, assistant editors; Lisa Binassarie, exec producer; Alan Lopez, post producer; Mike Stolz, VFX artist; Todd Robinson, VFX producer. Music Song: “Anything’s Possible” MoZella, artist. Audio Post Sonic Union Joe O’Connell, audio engineer. Telecine The Mill Damien Van der Cruyssen, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
