This spot–directed by Roman Coppola of The Directors Bureau–puts a new twist on the ongoing State Farm “Magic Jingle” campaign which centers on customers who, in moments of crisis, are able to summon their insurance agents out of thin air by singing the famous jingle, “Like a good neighbor, State Farm is there.”
The difference this time, though, is we see the disappearing act from the perspective of the insurance agent’s colleagues. Titled “Magic Jingle Disappearing Agents,” the ad takes viewers into State Farm offices across North America to find out what life is like when your co-workers are constantly teleporting in and out of the workplace. Agency is NY-based Translation.
Credits
Client State Farm Agency Translation, NY John Norman, chief creative officer; Nick Sonderup, Andy Grant, creative directors; Allison Bulow, art director; Jameson Rossi, copywriter; John McBride, partner, strategy; Miriam Franklin, director of content production; Andy Murillo, producer; Kristen Cooler, jr. producer. Production The Directors Bureau Roman Coppola, director; Jeff Cronenweth, DP; Lisa Margulis, managing director/exec producer; Elizabeth Minzes, exec producer/head of production; Mary Livingston, producer. Editorial Rock Paper Scissors NY Carlos Arias, editor; Alexandra Debricon, assistant editor; Eve Kornblum, post exe producer; Lisa Barnable, post producer. VFX The Mill Gavin Wellsman, Jeff Butler, VFX artists; Boo Wong, VFX exec producer; Colin Moneymaker, VFX producer. Audio Post Heard City Keith Reynaud, Mike Vitacco, mixers; Gloria Pitagorsky, exec producer; Sasha Awn, producer. Sound Design Henryboy Bill Chesley, sound deigner; Kate Gibson, exec producer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, Leslie Dilullo, exec producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
