This spot–directed by Roman Coppola of The Directors Bureau–puts a new twist on the ongoing State Farm “Magic Jingle” campaign which centers on customers who, in moments of crisis, are able to summon their insurance agents out of thin air by singing the famous jingle, “Like a good neighbor, State Farm is there.”
The difference this time, though, is we see the disappearing act from the perspective of the insurance agent’s colleagues. Titled “Magic Jingle Disappearing Agents,” the ad takes viewers into State Farm offices across North America to find out what life is like when your co-workers are constantly teleporting in and out of the workplace. Agency is NY-based Translation.
Credits
Client State Farm Agency Translation, NY John Norman, chief creative officer; Nick Sonderup, Andy Grant, creative directors; Allison Bulow, art director; Jameson Rossi, copywriter; John McBride, partner, strategy; Miriam Franklin, director of content production; Andy Murillo, producer; Kristen Cooler, jr. producer. Production The Directors Bureau Roman Coppola, director; Jeff Cronenweth, DP; Lisa Margulis, managing director/exec producer; Elizabeth Minzes, exec producer/head of production; Mary Livingston, producer. Editorial Rock Paper Scissors NY Carlos Arias, editor; Alexandra Debricon, assistant editor; Eve Kornblum, post exe producer; Lisa Barnable, post producer. VFX The Mill Gavin Wellsman, Jeff Butler, VFX artists; Boo Wong, VFX exec producer; Colin Moneymaker, VFX producer. Audio Post Heard City Keith Reynaud, Mike Vitacco, mixers; Gloria Pitagorsky, exec producer; Sasha Awn, producer. Sound Design Henryboy Bill Chesley, sound deigner; Kate Gibson, exec producer. Music Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, Leslie Dilullo, exec producer.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
