A talent ensemble at duotone, New York, provided the music and sound for this spot which reaffirms the legacy of Rolex watches and those who make them.
A voiceover relates that words can't do justice to what Rolex makers do–they sculpt, paint, and explore, bringing a craftsmanship to these watches that is unsurpassed.
Agency is JWT New York.
CreditsMusic/Sound duotone audio group, New York Peter Nashel, Brad Fischer, composers; David Leinheardt, executive producer; Lissa Farquhar, producer; Brian Deming, Sarah Gibble, sound designers; Lawrence Manchester, mixer. Audio Post Transmission, New York Andy Green, mixer Agency JWT New York Paul Greco, director of music Production Quad Productions, Paris Francois Peryanne, director
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
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