The legacy of enduring filmmaking is reflected on by such notables as Martin Scorsese, Kathryn Bigelow and James Cameron in this Rolex spot that debuted during the Oscars telecast. Providing the track which moved the filmmaker visions was Duotone Audio.
Jan Wentz directed via Quad, Paris, for J. Walter Thompson, New York.
Music/Sound: Duotone Audio, New York; Peter Nashel, Brad Fischer, composers Audio Post: Duotone Audio Post, New York; Andy Green, mixer Agency: J. Walter Thompson, New York Paul Greco, music director Production: Quad, Paris Jan Wentz, director
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
