The legacy of enduring filmmaking is reflected on by such notables as Martin Scorsese, Kathryn Bigelow and James Cameron in this Rolex spot that debuted during the Oscars telecast. Providing the track which moved the filmmaker visions was Duotone Audio.
Jan Wentz directed via Quad, Paris, for J. Walter Thompson, New York.
Music/Sound: Duotone Audio, New York; Peter Nashel, Brad Fischer, composers Audio Post: Duotone Audio Post, New York; Andy Green, mixer Agency: J. Walter Thompson, New York Paul Greco, music director Production: Quad, Paris Jan Wentz, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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