Rolex aired its Oscar sponsorship campaign which featured luminary directors Martin Scorsese, Kathryn Bigelow, Alejandro Inarritu and James Cameron writing letters on-camera to filmmakers of the future.
The package of spots, including this anthem piece featuring all four accomplished filmmakers, was directed by Juan Cabral of MJZ for J. Walter Thompson WW & VMLY&R. Music/Sound house was KBV Records/KBV Music, NY, with Tony Verderosa and Alex Wurman serving as composers.
CreditsClient Rolex Agency J. Walter Thompson WW & VMLY&R Paul Greco, executive director of music. Production MJZ London Juan Cabral, director; Alwin Kuchler, DP. Editorial The Quarry Paul Watts, editor. Music/Sound KBV Records/KBV Music, New York Tony Verderosa, Alex Wurman, composer. Audio Post 750 London, Sam Ashwell, mixer
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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