In this film titled “The Party,” tennis superstar Roger Federer turns a stuffy party on its head and shows how the joyful simplicity of pasta wins over stuffy sophistication every time. With the help of his old teacher chef Davide Oldani and ski star Mikaela Shiffrin, Federer shows that the real party is always in the kitchen–as all the soirée’s guests agree.
Client Barilla Pasta Agency 72andSunny Amsterdam Carlo Cavallone, executive creative director. Production BRW Gary Freedman, director; Giampaolo Sgura, DP. Music Quiet Please Post/VFX Glassworks
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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