In this film titled “The Party,” tennis superstar Roger Federer turns a stuffy party on its head and shows how the joyful simplicity of pasta wins over stuffy sophistication every time. With the help of his old teacher chef Davide Oldani and ski star Mikaela Shiffrin, Federer shows that the real party is always in the kitchen–as all the soirée’s guests agree.
CreditsClient Barilla Pasta Agency 72andSunny Amsterdam Carlo Cavallone, executive creative director. Production BRW Gary Freedman, director; Giampaolo Sgura, DP. Music Quiet Please Post/VFX Glassworks
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More