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    Rodrigo Garcia Saiz Directs A Migrant’s “Odyssey” For The Mexico City Museum of Memory and Tolerance

    By SHOOTUpdated:No Comments1355 Views

    Director Rodrigo Garcia Saiz of Central Films teamed with ad agency Montalvo to take viewers on the harrowing journey of migration in this heart-wrenching short film, Odyssey, commissioned for the Mexico City Museum of Memory and Tolerance.

    Odyssey tells the touching story of a migrant and the adversities he faces to reach the U.S. His seemingly eternal journey through the desert takes a surprising turn when, instead of reaching the United States, he returns home to Mexico, with an unexpected twist.

    The three-minute film showcases the daily challenges that thousands of migrants face and aims to commemorate their journeys when they end tragically. Dedicated to these individuals, the film portrays migration as a global issue where people risk everything in pursuit of a better life. Many migrants never reach their destination, and some perish along the way. For many from Mexico, this leaves the Day of the Dead as the only opportunity for them to return home, a day when departed souls reunite briefly with their living family members.

    Credits

    Client Mexico City Museum of Memory and Tolerance Agency Montalvo Checho Diaz Infante, creative director/copywriter/art director; Pepe Montalvo, Tino Velez, creative directors; Carlos Meza, copywriter/art director; Juan Pablo Osio, producer. Production Company Central Films Rodrigo Garcia Saiz, director; Mauricio Francini, Eduardo Trujillo, exec producers; Luis Gerardo Gutierrez Alanis, producer; Raul Senties Tablada, 1st AD; Manuel Gonzalez Silvestre, art director; Jose Casillas Contreras, DP; Viviana Lopez Rothfuss (Izbe Rodriguez), wardrobe stylist; Jorge Hernandez, editor; Leonel Perez, post producer. Color Grade Urbano Audio Design Bernardo Bravo Music Ramiro Del Real Postproduction Patricia Guerra, postproduction coordinator; Armando Ortiz, online.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Central FilmsMontalvoRodrigo Garcia Saiz



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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