Director Rodrigo Garcia Saiz of Central Films teamed with ad agency Montalvo to take viewers on the harrowing journey of migration in this heart-wrenching short film, Odyssey, commissioned for the Mexico City Museum of Memory and Tolerance.
Odyssey tells the touching story of a migrant and the adversities he faces to reach the U.S. His seemingly eternal journey through the desert takes a surprising turn when, instead of reaching the United States, he returns home to Mexico, with an unexpected twist.
The three-minute film showcases the daily challenges that thousands of migrants face and aims to commemorate their journeys when they end tragically. Dedicated to these individuals, the film portrays migration as a global issue where people risk everything in pursuit of a better life. Many migrants never reach their destination, and some perish along the way. For many from Mexico, this leaves the Day of the Dead as the only opportunity for them to return home, a day when departed souls reunite briefly with their living family members.
CreditsClient Mexico City Museum of Memory and Tolerance Agency Montalvo Checho Diaz Infante, creative director/copywriter/art director; Pepe Montalvo, Tino Velez, creative directors; Carlos Meza, copywriter/art director; Juan Pablo Osio, producer. Production Company Central Films Rodrigo Garcia Saiz, director; Mauricio Francini, Eduardo Trujillo, exec producers; Luis Gerardo Gutierrez Alanis, producer; Raul Senties Tablada, 1st AD; Manuel Gonzalez Silvestre, art director; Jose Casillas Contreras, DP; Viviana Lopez Rothfuss (Izbe Rodriguez), wardrobe stylist; Jorge Hernandez, editor; Leonel Perez, post producer. Color Grade Urbano Audio Design Bernardo Bravo Music Ramiro Del Real Postproduction Patricia Guerra, postproduction coordinator; Armando Ortiz, online.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More