Director Rodrigo Garcia Saiz of Central Films North examines the fundamental connection of man and dog that spans back centuries in this touching spot “First Meeting” for Pedigree, out of BBDO Mexico.
The spot shows a nomadic ice age man journeying through desolate lands alone, his knobby knees a telltale sign of his lack of luck foraging for sustenance. When he finally comes across another living creature, he takes an antagonistic stance at the approaching canine, raising his spear in preparation for attack. As the dog heels before him, he immediately lets down his guard, dropping his spear and crouching down to pet the friendly dog. The spot closes with the super “30,000 years bringing out the good in us.”
CreditsClient Pedigree Agency BBDO Mexico Luis Gaitan, chief creative officer; Tere Lemus, group creative director; Rodrigo Del Oso, creative director; Juan Palacios, art director; Paloma Pieza, Manuel Rivas, Andrea Davila, executive producers. Production Central Films North Rodrigo Garcia Saiz, director; Mateo Londono, DP; John Barreiro, Mauricio Francini, exec producers. Editorial Jorge Hernandez, editor. Music Ramino Del Real, music artist. Postproduction Patricia Guerra, Leonel Perez
Top Spot of the Week: Morrisons, Leo Burnett UK, Director Michael Gracey Present “The Greatest Show at Home” For Christmas
Morrisons, the U.K. supermarket and convenience store chain, has released its new Christmas ad, which presents “The Greatest Show at Home,” paying tribute to the hosts who put on the feasts which are the centerpiece of family get-togethers. Created by Leo Burnett UK and directed by Michael Gracey via production house Partizan, this :60 opens on a snowy evening, with a Morrisons delivery van arriving at a home. Inside, a lone oven glove catches a spotlight and springs to life, beginning to sing the opening line of “Give a Little Love.” As the ad progresses, we are taken on a journey through a series of festive kitchens, where the gloves provide moral support to hosts preparing for the big day.
The much-loved singing gloves, of course, have been a staple of Morrisons holiday cheer. And their new performance is set to the soundtrack of the aforementioned “Give a Little Love” from Bugsy Malone, recorded by a choir of 26 Morrisons colleagues at Abbey Road Studios--with talent spotted from across Morrisons stores, manufacturing sites and support office. The soundtrack sets the tone with the feel-good energy and celebratory warmth of a big “musical” production finale.
The gloves, now fully animated with distinct voices, sing their support for the nation’s family chefs--encouraging them as they prepare an array of indulgent Christmas dishes. From British turkeys and beautifully presented whole salmon, to party food from The Bestrange and indulgent desserts, the ad places Morrisons food front and center, offering a feast for the eyes as well as the table.
Gracey--who directed the feature The Greatest Showman--combines the playful charm of the oven gloves with a theatrical flair, giving the commercial a sense of... Read More