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    Rodrigo Garcia Saiz Captures Timeless Bond Between Man & Dog For Pedigree, BBDO Mexico

    By SHOOTUpdated:No Comments2467 Views

    Director Rodrigo Garcia Saiz of Central Films North examines the fundamental connection of man and dog that spans back centuries in this touching spot “First Meeting” for Pedigree, out of BBDO Mexico.

    The spot shows a nomadic ice age man journeying through desolate lands alone, his knobby knees a telltale sign of his lack of luck foraging for sustenance. When he finally comes across another living creature, he takes an antagonistic stance at the approaching canine, raising his spear in preparation for attack. As the dog heels before him, he immediately lets down his guard, dropping his spear and crouching down to pet the friendly dog. The spot closes with the super “30,000 years bringing out the good in us.”

    Credits

    Client Pedigree Agency BBDO Mexico Luis Gaitan, chief creative officer; Tere Lemus, group creative director; Rodrigo Del Oso, creative director; Juan Palacios, art director; Paloma Pieza, Manuel Rivas, Andrea Davila, executive producers. Production Central Films North Rodrigo Garcia Saiz, director; Mateo Londono, DP; John Barreiro, Mauricio Francini, exec producers. Editorial Jorge Hernandez, editor. Music Ramino Del Real, music artist. Postproduction Patricia Guerra, Leonel Perez

     

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:BBDO MexicoCentral Films NorthRodrigo Garcia Saiz



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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