This :60 brand film, “Seen It All,” shows the world as seen through the lenses of Randolph Engineering sunglasses–from driving along the road to jumping out of an airplane, among other stirring action scenarios.
Created by RKCR/Y&R, London, the spot was directed by WOLF CVB of UNIT9 Films.
Client Randolph Engineering Agency RKCR/Y&R, London Mark Roalfe, executive creative director; Tim Brookes, Paul Angus creative directors; Tim Brookes, Lee Aldridge, creative team; Kat Manning, producer. Production UNIT9 FILMS WOLF CVB, director; Harry Starkey-Midha, UK producer; Luca De Laurentiis, US producer; Joe Molina, associate producer; Jason Lehel, stunt coordinator. Editorial Burning Flag Alex Burt, Will Walsh, editors. Hogarth Nick Demeza, editors cutdowns. Postproduction MPC Leianna Campbell, post producer; Josh Eve, VFX DP; Fraser Cleland, Byron Woofinden, Timo Huber, Ruairi Twohig, VFX artists. Music The Phantoms Sound Design Chase Audio Guy Chase, sound designer.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
