This :60 brand film, “Seen It All,” shows the world as seen through the lenses of Randolph Engineering sunglasses–from driving along the road to jumping out of an airplane, among other stirring action scenarios.
Created by RKCR/Y&R, London, the spot was directed by WOLF CVB of UNIT9 Films.
CreditsClient Randolph Engineering Agency RKCR/Y&R, London Mark Roalfe, executive creative director; Tim Brookes, Paul Angus creative directors; Tim Brookes, Lee Aldridge, creative team; Kat Manning, producer. Production UNIT9 FILMS WOLF CVB, director; Harry Starkey-Midha, UK producer; Luca De Laurentiis, US producer; Joe Molina, associate producer; Jason Lehel, stunt coordinator. Editorial Burning Flag Alex Burt, Will Walsh, editors. Hogarth Nick Demeza, editors cutdowns. Postproduction MPC Leianna Campbell, post producer; Josh Eve, VFX DP; Fraser Cleland, Byron Woofinden, Timo Huber, Ruairi Twohig, VFX artists. Music The Phantoms Sound Design Chase Audio Guy Chase, sound designer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More