This :60 brand film, “Seen It All,” shows the world as seen through the lenses of Randolph Engineering sunglasses–from driving along the road to jumping out of an airplane, among other stirring action scenarios.
Created by RKCR/Y&R, London, the spot was directed by WOLF CVB of UNIT9 Films.
CreditsClient Randolph Engineering Agency RKCR/Y&R, London Mark Roalfe, executive creative director; Tim Brookes, Paul Angus creative directors; Tim Brookes, Lee Aldridge, creative team; Kat Manning, producer. Production UNIT9 FILMS WOLF CVB, director; Harry Starkey-Midha, UK producer; Luca De Laurentiis, US producer; Joe Molina, associate producer; Jason Lehel, stunt coordinator. Editorial Burning Flag Alex Burt, Will Walsh, editors. Hogarth Nick Demeza, editors cutdowns. Postproduction MPC Leianna Campbell, post producer; Josh Eve, VFX DP; Fraser Cleland, Byron Woofinden, Timo Huber, Ruairi Twohig, VFX artists. Music The Phantoms Sound Design Chase Audio Guy Chase, sound designer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More