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    RKCR/Y&R London, Director Scott Lyon Capture “Moments” For Thomson

    By SHOOTUpdated:No Comments1623 Views

    Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its rebrand to TUI late 2017. Created by London agency RKCR/Y&R, the campaign includes this TV spot which shows a little girl’s journey from beach to pool, as she encounters mini holiday “moments” on the way frozen in time around her, before jumping into her father’s arms in a climactic end sequence. Throughout we see familiar holiday scenes such a game of bat and ball on the beach, a little girl playfully pouring water over her sunbathing father and a couple sharing wine over lunch. 

    The TV ad was created by Nicola Wood and Andy Forrest of RKCR/Y&R, and directed by Scott Lyon through Outsider. 

    Shot at the Thomson Platinum resort Aquila Rithymna Beach in Crete, the work is set to an original music composition created especially for the campaign by Icelandic artist Biggi Hilmars.

    Credits

    Client Thomson Agency RKCR/Y&R, London Mark Roalfe, executive creative director; Nicola Wood, Andy Forrest, creatives; Celestine Hall, Lara Parker, producers. Production Outsider Scott Lyon, director; Zeno Campbell-Salmon, producer; Will Dex, DP. Editorial Work Post Julia Knight, editor. Postproduction Electric Theatre Ryan Knowles Sound Design 750mph Mark Hellaby, sound design. Music Biggi Hilmars, composer  Native  Dan Neale, music supervisor.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:OutsiderRKCR/Y&R



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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