Ringan Ledwidge of Rattling Stick directed this short film conceived by Wieden+Kennedy, Portland, Ore., for Nike in which soccer star Christian Ronaldo collides with an English ball boy. The two wake up fully recovered–except in each other’s body.
Titled The Switch, the film follows the journey of Ronaldo and Charlie Lee as they have to learn how to become brilliant on the football field and elsewhere while dealing with new bodies, new teams, and even a new mom.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Dylan Lee, copywriter; Pedro Izique, art director; Ross Plummer, Scot Kaplan, sr. producers; Matt Hunnicutt, executive producer; Jen Milano, post producer; Henry Lambert, Zack Kaplan, strategic planning; Matt Blum, Randall Garcia, Jessica Raddatz, studio design. Production Rattling Stick, Los Angeles Ringan Ledwidge, director; Joe Biggins, exec producer; Sally Humphries, line producer; Richard McIntosh, head of production; Matthew Libatique, DP. Editorial Work Editorial Rick Orrick, editor; Ben Corfield, assistant editor; Marlo Baird, exec producer; Brandee Probasco, post producer. VFX The Mill Dan Roberts, head of production; Anastasia Von Rahl, producer; Karina Slater, associate producer; Samantha Hernandez, coordinator; Sardor Kaziyev, production assistant; John Shirley, shoot supervisor, 3D lead artist; Robert Sethi, creative director; Phil Crowe, creative director, shoot supervisor; Chris Bayol, 3D lead artist; Tim Davies, Robin McGloin, Brad Scott, Daniel Thuresson, Martin Karlson, Greg VanZyl, Brett Lopinsky, Alex Candlish, Garethy Parr, Ed Laag, Scott Johnson, Tim Robbins, Remeby Huynh (Jeannie), Becky Foster; James Allen, Nick Tayler, Elliot Brennan, Don Kim, 2D artists; Blake Sullivan, Matt Bohnert, Annie Zhao, Bridget Warringtopn, Charles Storniolo, Jason Monroe, Mike Di Nocco, Monique Espinoza, Odel Palmer, Pedro Ignacio Gegundez Vicente, Tamara Garabedian, Cory Cosper, Patrick Warner, Terry Ziegelman, Siming Liu, Dan Warom, 3D artists; Jason Jansky, Michael Lri, Jenna Kind, Martin Rivera, Steven Olson, Samantha Pedregon, Katie Yancey, tracking; Gary Marschka, Matt Dobrez, Dylan Streiff, art support; Andy Wheater, matte painting; Patrick Kipper, design support; Greg Park, Justin Sucara, Viraj Ajmeri, Amy Graham, Clare Carellas, Andrew Procter (Mill+ CD), Manija Emran (Mill+ CD); Natalie Wozniak, editor assist. The Mill LA: Adam Scott, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer; Jackson Rogers, color coordinator; Sam Ziaie, Ryan Crane, Brenton Africano, Asa Fox, assist. Mill London team: Gemma Humphries, exec producer; Alexandra Paton, workshare producer; George Reid, production assistant; Andrew Wood, Hitesh Patel, shoot supervisors; Tom Walter, head of operations; Grant Connor, 2D lead; Adam Droy, 3D lead; Ben Turner, Dan Williams, Gianluca Di Marco, Courtney Pryce, Adam Fenwick, Alex Snookes, Ahmed El-Azma, Soledad Martin, Rebecca Clay, 2D artists; Edward Hicks, Anthony Northman, Pedro Igancio Gegundez Vicente, Philip Maddock, Hugo Jackson, Jacob Gonzales, Andrew Bartholomew, Will Burdett, Finlay Crowther, 3D artists. Music Counter Records/Ninja Tune; David O’Bryan, creative director/partner; Tom Helton/The Heavy, arranger. Song: The Heavy, “Turn Up” Longform Mix Technicolor Julian Slater, music/sound designer; Luke Schwarzweller, re-recording mix tech.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
