Ringan Ledwidge of Rattling Stick directed this short film conceived by Wieden+Kennedy, Portland, Ore., for Nike in which soccer star Christian Ronaldo collides with an English ball boy. The two wake up fully recovered–except in each other’s body.
Titled The Switch, the film follows the journey of Ronaldo and Charlie Lee as they have to learn how to become brilliant on the football field and elsewhere while dealing with new bodies, new teams, and even a new mom.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Stuart Brown, creative directors; Dylan Lee, copywriter; Pedro Izique, art director; Ross Plummer, Scot Kaplan, sr. producers; Matt Hunnicutt, executive producer; Jen Milano, post producer; Henry Lambert, Zack Kaplan, strategic planning; Matt Blum, Randall Garcia, Jessica Raddatz, studio design. Production Rattling Stick, Los Angeles Ringan Ledwidge, director; Joe Biggins, exec producer; Sally Humphries, line producer; Richard McIntosh, head of production; Matthew Libatique, DP. Editorial Work Editorial Rick Orrick, editor; Ben Corfield, assistant editor; Marlo Baird, exec producer; Brandee Probasco, post producer. VFX The Mill Dan Roberts, head of production; Anastasia Von Rahl, producer; Karina Slater, associate producer; Samantha Hernandez, coordinator; Sardor Kaziyev, production assistant; John Shirley, shoot supervisor, 3D lead artist; Robert Sethi, creative director; Phil Crowe, creative director, shoot supervisor; Chris Bayol, 3D lead artist; Tim Davies, Robin McGloin, Brad Scott, Daniel Thuresson, Martin Karlson, Greg VanZyl, Brett Lopinsky, Alex Candlish, Garethy Parr, Ed Laag, Scott Johnson, Tim Robbins, Remeby Huynh (Jeannie), Becky Foster; James Allen, Nick Tayler, Elliot Brennan, Don Kim, 2D artists; Blake Sullivan, Matt Bohnert, Annie Zhao, Bridget Warringtopn, Charles Storniolo, Jason Monroe, Mike Di Nocco, Monique Espinoza, Odel Palmer, Pedro Ignacio Gegundez Vicente, Tamara Garabedian, Cory Cosper, Patrick Warner, Terry Ziegelman, Siming Liu, Dan Warom, 3D artists; Jason Jansky, Michael Lri, Jenna Kind, Martin Rivera, Steven Olson, Samantha Pedregon, Katie Yancey, tracking; Gary Marschka, Matt Dobrez, Dylan Streiff, art support; Andy Wheater, matte painting; Patrick Kipper, design support; Greg Park, Justin Sucara, Viraj Ajmeri, Amy Graham, Clare Carellas, Andrew Procter (Mill+ CD), Manija Emran (Mill+ CD); Natalie Wozniak, editor assist. The Mill LA: Adam Scott, colorist; Thatcher Peterson, exec producer; Diane Valera, color producer; Jackson Rogers, color coordinator; Sam Ziaie, Ryan Crane, Brenton Africano, Asa Fox, assist. Mill London team: Gemma Humphries, exec producer; Alexandra Paton, workshare producer; George Reid, production assistant; Andrew Wood, Hitesh Patel, shoot supervisors; Tom Walter, head of operations; Grant Connor, 2D lead; Adam Droy, 3D lead; Ben Turner, Dan Williams, Gianluca Di Marco, Courtney Pryce, Adam Fenwick, Alex Snookes, Ahmed El-Azma, Soledad Martin, Rebecca Clay, 2D artists; Edward Hicks, Anthony Northman, Pedro Igancio Gegundez Vicente, Philip Maddock, Hugo Jackson, Jacob Gonzales, Andrew Bartholomew, Will Burdett, Finlay Crowther, 3D artists. Music Counter Records/Ninja Tune; David O’Bryan, creative director/partner; Tom Helton/The Heavy, arranger. Song: The Heavy, “Turn Up” Longform Mix Technicolor Julian Slater, music/sound designer; Luke Schwarzweller, re-recording mix tech.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
