This two-minute online video–from which a :60 for national TV has been culled–depicts how a group of bar customers choose to spend their last moments when civilization crumbles around them. As the impending doom worsens outside in a most cinematic way, the party crowd brings the “Tomorrow is Overrated” campaign message to life by doubling down on their music, dancing and drinking.

Ringan Ledwidge of Rattling Stick directed “Last Days” for CP+B LA.

“This campaign bluntly points out that whatever awaits us tomorrow might not be that great of a reason to miss out the fun you could be having tonight,” said Kevin Jones, chief creative officer, CP+B.

Credits

Client Jose Cuervo Agency CP+B LA Kevin Jones, chief creative officer; Paddy Fraser, creative director; Jeff Dryer, associate creative director/art director; Andrew Jasperson, associate creative director/copywriter; Aymi Beltramo, VP/executive integrated producer; Jennifer Malki, integrated producer; Andy Hamm, music supervisor; Benny Thomas, executive strategy director; Melissa Cabral, associate creative director. Production Rattling Stick Ringan Ledwidge, director; Adam Arkapaw, DP; Greg Haggart, line producer; Joe Biggins, Jeff Shupe, exec producers; Richard McIntosh, head of production. Editorial Work Editorial, Culver City, Calif. Rick Orrick, editor; Ben Foushee, assistant editor; Brandee Probasco, editorial producer; Marlo Bird, editorial exec producer. Post/VFX Electric Theatre Collective (ETC), Santa Monica, Calif. Louisa Cartwright, post sr. producer; Therese Mayer, post line producer; Daniel Marum, post creative director/TD; James Sindle, Remi Dessinges, Tommy Smith, shoot supervisors; Jamie O’Hara, Mark Sullivan, post concept/DMPs; Tommy Smith, 2D lead; Adam Watson, Fefo De Souza, Gretchen Capatan, Flame artists; Kevin Jones, Dave Damant, Brendan Smith, Joseph Zaki, Krystal Chinn, Nuke artists; Remi Dessignes, Corinee DeOrsay, CG leads; Steve Beck, Nate Lapinski, Arrev Chantikian, Katie Schiffer, Jared Broddle, Huisoo Lee, Ali Rizvi, Charlie Deogracias, CG team. Audio Mix Lime Studios, Santa Monica Mark Meyuhas, audio engineer; Peter Lapinski, audio assistant engineer. Music Beacon Street Studios, Venice, Calif. Telecine Company 3, NY Tom Poole, colorist; Claire Movshon, telecine producer.

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