This two-minute online video–from which a :60 for national TV has been culled–depicts how a group of bar customers choose to spend their last moments when civilization crumbles around them. As the impending doom worsens outside in a most cinematic way, the party crowd brings the “Tomorrow is Overrated” campaign message to life by doubling down on their music, dancing and drinking.
Ringan Ledwidge of Rattling Stick directed “Last Days” for CP+B LA.
“This campaign bluntly points out that whatever awaits us tomorrow might not be that great of a reason to miss out the fun you could be having tonight,” said Kevin Jones, chief creative officer, CP+B.
CreditsClient Jose Cuervo Agency CP+B LA Kevin Jones, chief creative officer; Paddy Fraser, creative director; Jeff Dryer, associate creative director/art director; Andrew Jasperson, associate creative director/copywriter; Aymi Beltramo, VP/executive integrated producer; Jennifer Malki, integrated producer; Andy Hamm, music supervisor; Benny Thomas, executive strategy director; Melissa Cabral, associate creative director. Production Rattling Stick Ringan Ledwidge, director; Adam Arkapaw, DP; Greg Haggart, line producer; Joe Biggins, Jeff Shupe, exec producers; Richard McIntosh, head of production. Editorial Work Editorial, Culver City, Calif. Rick Orrick, editor; Ben Foushee, assistant editor; Brandee Probasco, editorial producer; Marlo Bird, editorial exec producer. Post/VFX Electric Theatre Collective (ETC), Santa Monica, Calif. Louisa Cartwright, post sr. producer; Therese Mayer, post line producer; Daniel Marum, post creative director/TD; James Sindle, Remi Dessinges, Tommy Smith, shoot supervisors; Jamie O’Hara, Mark Sullivan, post concept/DMPs; Tommy Smith, 2D lead; Adam Watson, Fefo De Souza, Gretchen Capatan, Flame artists; Kevin Jones, Dave Damant, Brendan Smith, Joseph Zaki, Krystal Chinn, Nuke artists; Remi Dessignes, Corinee DeOrsay, CG leads; Steve Beck, Nate Lapinski, Arrev Chantikian, Katie Schiffer, Jared Broddle, Huisoo Lee, Ali Rizvi, Charlie Deogracias, CG team. Audio Mix Lime Studios, Santa Monica Mark Meyuhas, audio engineer; Peter Lapinski, audio assistant engineer. Music Beacon Street Studios, Venice, Calif. Telecine Company 3, NY Tom Poole, colorist; Claire Movshon, telecine producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More