Ring of fire vfx’s latest collaboration with director Kendall Bowlin depicts an international cry for help to help promote Heroes Reborn, a 13-episode miniseries that will premiere Thursday, Sept 24, on NBC. This marks the return to TV for Heroes after a five-year absence. The Heroes franchise is an American science fiction drama series created by Tim Kring. The series tells the stories of ordinary people who discover superhuman abilities, and how these abilities take effect in the characters’ lives.
Working closely with Bowlin and editors/writers/creatives Ryan Sage and Steven Wagner, ring of fire assisted with an extensive search of sourced footage and created visual effects to aid in telling this story.
Ring of fire vfx contributed to design, effects composition, and created 2D/3D VFX throughout this teaser trailer titled “Where Are the Heroes?” The trailer can be seen in regular rotation on NBC, running before feature films in theaters around the country and on select American Airlines flights.
Credits
Client NBC Entertainment Marketing/”Heroes Reborn” Visual Effects ring of fire, Santa Monica, Calif. John Myers, EP/VFX supervisor; Jerry Spivack, creative director/VFX supervisor, Flame artist/online editor, colorist; Stephen Grimm, head of CG & design; Blake Taylor, CG artist; Judith Baca, Ryan Sage, mural artists; Chris Howard, Flame artist; Gary Mortensen, comp assist; Jim Carter, producer (Toolbox: Benjou, After Effects, Flame)Agency NBC Entertainment Marketing Len Fogge, president; Ron Hayes, EVP, on air video creative; Dave Dore, SVP, launch creative and original production; Kendall Bowlin, VP/creative director; Ryan Sage, sr. writer/editor/producer; Steven Wagner, writer/producer; Corey Schmidt, director production. Music Scala & Kolacny Brothers–”Nothing Else Matters” (originally performed by Metallica. Sound recording administered by WMG Carosello Records. Stock Footage Shari Chertok, research & clearance (re:search); ring of fire, research.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
