Ring of fire vfx’s latest collaboration with director Kendall Bowlin depicts an international cry for help to help promote Heroes Reborn, a 13-episode miniseries that will premiere Thursday, Sept 24, on NBC. This marks the return to TV for Heroes after a five-year absence. The Heroes franchise is an American science fiction drama series created by Tim Kring. The series tells the stories of ordinary people who discover superhuman abilities, and how these abilities take effect in the characters’ lives.
Working closely with Bowlin and editors/writers/creatives Ryan Sage and Steven Wagner, ring of fire assisted with an extensive search of sourced footage and created visual effects to aid in telling this story.
Ring of fire vfx contributed to design, effects composition, and created 2D/3D VFX throughout this teaser trailer titled “Where Are the Heroes?” The trailer can be seen in regular rotation on NBC, running before feature films in theaters around the country and on select American Airlines flights.
Credits
Client NBC Entertainment Marketing/”Heroes Reborn” Visual Effects ring of fire, Santa Monica, Calif. John Myers, EP/VFX supervisor; Jerry Spivack, creative director/VFX supervisor, Flame artist/online editor, colorist; Stephen Grimm, head of CG & design; Blake Taylor, CG artist; Judith Baca, Ryan Sage, mural artists; Chris Howard, Flame artist; Gary Mortensen, comp assist; Jim Carter, producer (Toolbox: Benjou, After Effects, Flame)Agency NBC Entertainment Marketing Len Fogge, president; Ron Hayes, EVP, on air video creative; Dave Dore, SVP, launch creative and original production; Kendall Bowlin, VP/creative director; Ryan Sage, sr. writer/editor/producer; Steven Wagner, writer/producer; Corey Schmidt, director production. Music Scala & Kolacny Brothers–”Nothing Else Matters” (originally performed by Metallica. Sound recording administered by WMG Carosello Records. Stock Footage Shari Chertok, research & clearance (re:search); ring of fire, research.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
