Wondros directors Chris Riess and Amy Hill, professionally known as Riess|Hill, provide a new take on Mother’s Day storytelling in Teleflora’s new campaign, “Love Makes a Mom.” These deeply moving spots highlight three unconventional motherhood scenarios that beautifully reinforce the brand’s belief that it is love above all else that makes a Mom.
In this spot produced by Wondros for Wonderful Agency, we meet Cara and her daughter Mia who has Down syndrome.
The commercial was scored by SOUTH Music & Sound Design.
Credits
Client Teleflora Agency Wonderful Agency Michael Perdigao, president; Darren Moran, chief creative officer; Amber Justis, executive creative director; Janna Carney, sr. copywriter; Corey Bartha, director of integrated production; Nadia Pack, sr. integrated producer; Lori Hobson, SVP, managing director; Nicole Klein, sr. digital producer. Production Wondros Riess|Hill, directors; Chris Riess, DP; Sophie Gold, exec producer; Leah Allina, producer; Shelly Silverman, production supervisor. Editorial Cosmo Street Bill Chessman, editor; Yvette Cobarrubias-Sears, exec producer; Marie Mangahas, head of production; Rich Gonzalez, assistant editor; Jonlyn Williams, producer. Visual Effects Carbon VFX Matthew McManus, exec producer; John Price, creative director; Aubrey Woodiwiss, colorist; Bree Brackett, color assist. Audio Post Lime Studios Loren Silber, audio mixer; Mark Nieto, audio assist; Susie Boyajan, exec producer. Music SOUTH Music & Sound Design, Santa Monica, Calif.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
