Wondros directors Chris Riess and Amy Hill, professionally known as Riess|Hill, provide a new take on Mother’s Day storytelling in Teleflora’s new campaign, “Love Makes a Mom.” These deeply moving spots highlight three unconventional motherhood scenarios that beautifully reinforce the brand’s belief that it is love above all else that makes a Mom.
In this spot produced by Wondros for Wonderful Agency, we meet Cara and her daughter Mia who has Down syndrome.
The commercial was scored by SOUTH Music & Sound Design.
Credits
Client Teleflora Agency Wonderful Agency Michael Perdigao, president; Darren Moran, chief creative officer; Amber Justis, executive creative director; Janna Carney, sr. copywriter; Corey Bartha, director of integrated production; Nadia Pack, sr. integrated producer; Lori Hobson, SVP, managing director; Nicole Klein, sr. digital producer. Production Wondros Riess|Hill, directors; Chris Riess, DP; Sophie Gold, exec producer; Leah Allina, producer; Shelly Silverman, production supervisor. Editorial Cosmo Street Bill Chessman, editor; Yvette Cobarrubias-Sears, exec producer; Marie Mangahas, head of production; Rich Gonzalez, assistant editor; Jonlyn Williams, producer. Visual Effects Carbon VFX Matthew McManus, exec producer; John Price, creative director; Aubrey Woodiwiss, colorist; Bree Brackett, color assist. Audio Post Lime Studios Loren Silber, audio mixer; Mark Nieto, audio assist; Susie Boyajan, exec producer. Music SOUTH Music & Sound Design, Santa Monica, Calif.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
