Wondros directors Chris Riess and Amy Hill, professionally known as Riess|Hill, provide a new take on Mother’s Day storytelling in Teleflora’s new campaign, “Love Makes a Mom.” These deeply moving spots highlight three unconventional motherhood scenarios that beautifully reinforce the brand’s belief that it is love above all else that makes a Mom.
In this spot produced by Wondros for Wonderful Agency, we meet Cara and her daughter Mia who has Down syndrome.
The commercial was scored by SOUTH Music & Sound Design.
Credits
Client Teleflora Agency Wonderful Agency Michael Perdigao, president; Darren Moran, chief creative officer; Amber Justis, executive creative director; Janna Carney, sr. copywriter; Corey Bartha, director of integrated production; Nadia Pack, sr. integrated producer; Lori Hobson, SVP, managing director; Nicole Klein, sr. digital producer. Production Wondros Riess|Hill, directors; Chris Riess, DP; Sophie Gold, exec producer; Leah Allina, producer; Shelly Silverman, production supervisor. Editorial Cosmo Street Bill Chessman, editor; Yvette Cobarrubias-Sears, exec producer; Marie Mangahas, head of production; Rich Gonzalez, assistant editor; Jonlyn Williams, producer. Visual Effects Carbon VFX Matthew McManus, exec producer; John Price, creative director; Aubrey Woodiwiss, colorist; Bree Brackett, color assist. Audio Post Lime Studios Loren Silber, audio mixer; Mark Nieto, audio assist; Susie Boyajan, exec producer. Music SOUTH Music & Sound Design, Santa Monica, Calif.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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