Actress and singer Keke Palmer is Usher personified in this music video showcasing Usher’s latest single “Boyfriend,” directed by Ricky Alvarez via production company Happy Place. Palmer sets what would be a typical scene for a night out in Vegas with her girlfriends, were she not the majority feature lip-syncing much of Usher’s own lines as he plays a phantom presence in her mind.
The “Boyfriend” music video was edited by Sofia Kerpan of Modern Post. Kerpan oscillates between cuts of Palmer going out, using Facetime and gambling on the casino floor, merging flashing slot machine lights with even flasher dance scenes leading to the video’s unexpected conclusion.
CreditsClient/Record Label gamma. Alexa Dedlow, SVP, visual content service. Production Company Happy Place Ricky Alvarez, director; Tara Razavi, exec producer; Miranda Sarah Einy, producer; Julio Mata Jr., line producer; Christine Park, production manager; Steven Mastorelli, DP; Hensel Martinez, production designer; Rosero McCoy, choreography. Postproduction Modern Post Sofia Kerpan, editor; Charlyn Derrick, exec producer/managing partner; Andrew Illson, exec producer; Rado Stefanov, sound mixer & playback. Color Company 3 Tyler Roth, colorist. VFX Pendulum VFX Audio Mix & Sound Design Jamie Hardt, mixer/sound designer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More