Actress and singer Keke Palmer is Usher personified in this music video showcasing Usher’s latest single “Boyfriend,” directed by Ricky Alvarez via production company Happy Place. Palmer sets what would be a typical scene for a night out in Vegas with her girlfriends, were she not the majority feature lip-syncing much of Usher’s own lines as he plays a phantom presence in her mind.
The “Boyfriend” music video was edited by Sofia Kerpan of Modern Post. Kerpan oscillates between cuts of Palmer going out, using Facetime and gambling on the casino floor, merging flashing slot machine lights with even flasher dance scenes leading to the video’s unexpected conclusion.
Credits
Client/Record Label gamma. Alexa Dedlow, SVP, visual content service. Production Company Happy Place Ricky Alvarez, director; Tara Razavi, exec producer; Miranda Sarah Einy, producer; Julio Mata Jr., line producer; Christine Park, production manager; Steven Mastorelli, DP; Hensel Martinez, production designer; Rosero McCoy, choreography. Postproduction Modern Post Sofia Kerpan, editor; Charlyn Derrick, exec producer/managing partner; Andrew Illson, exec producer; Rado Stefanov, sound mixer & playback. Color Company 3 Tyler Roth, colorist. VFX Pendulum VFX Audio Mix & Sound Design Jamie Hardt, mixer/sound designer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
