The new 2021 Ram 1500 TRX truck roars to life in this spot titled “Sandman” from agency The Richards Group. Eric Crossland and Renan Ozturk of Sherpas Cinema directed the piece, which was edited by ATK PLN’s Chris Collins who teamed with the agency ensemble to splice canyon-scapes and billowing sandstorms with footage of the TRX ripping through dunes and blazing roads through the desert, casting an air of intrigue and adventure in its wake. The spot served as the cornerstone piece of the 2021 Ram 1500 TRX Virtual Reveal, which was streamed to households worldwide last week.

With the tagline “Power other trucks only dream of,” Collins’ cut beautifully juxtaposes the serenity of the sweeping landscapes with the rugged ride of the truck, atop a lulling cover of the 1950s classic “Mr. Sandman.” 

Credits

Client Ram Trucks Agency The Richards Group Stan Richards, creative director; Chuck Schiller, creative group head/copywriter; Diego Zelaya, Parker Bell, art directors; Paul Nelson, producer; Warren Stepler, Alex Nightingale, strategy. Production Company Sherpas Cinema Eric Crossland, Renan Ozturk, directors; Jeff Snyder, exec producer; Darrin Ball, line producer. Editorial/Post ATK PLN Chris Collins, editor. Laychin Lee, Flame artist; Kent Zambrana, sr. producer; Jose Gomez, executive creative director; David Bates, managing director. Audio Lucky Post Matt Cimino, audio engineer. Color Lucky Post Neil Anderson, colorist. Music “Mr. Sandman”--SYML

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