The new 2021 Ram 1500 TRX truck roars to life in this spot titled “Sandman” from agency The Richards Group. Eric Crossland and Renan Ozturk of Sherpas Cinema directed the piece, which was edited by ATK PLN’s Chris Collins who teamed with the agency ensemble to splice canyon-scapes and billowing sandstorms with footage of the TRX ripping through dunes and blazing roads through the desert, casting an air of intrigue and adventure in its wake. The spot served as the cornerstone piece of the 2021 Ram 1500 TRX Virtual Reveal, which was streamed to households worldwide last week.
With the tagline “Power other trucks only dream of,” Collins’ cut beautifully juxtaposes the serenity of the sweeping landscapes with the rugged ride of the truck, atop a lulling cover of the 1950s classic “Mr. Sandman.”
Credits
Client Ram Trucks Agency The Richards Group Stan Richards, creative director; Chuck Schiller, creative group head/copywriter; Diego Zelaya, Parker Bell, art directors; Paul Nelson, producer; Warren Stepler, Alex Nightingale, strategy. Production Company Sherpas Cinema Eric Crossland, Renan Ozturk, directors; Jeff Snyder, exec producer; Darrin Ball, line producer. Editorial/Post ATK PLN Chris Collins, editor. Laychin Lee, Flame artist; Kent Zambrana, sr. producer; Jose Gomez, executive creative director; David Bates, managing director. Audio Lucky Post Matt Cimino, audio engineer. Color Lucky Post Neil Anderson, colorist. Music “Mr. Sandman”–SYML
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
