The new 2021 Ram 1500 TRX truck roars to life in this spot titled “Sandman” from agency The Richards Group. Eric Crossland and Renan Ozturk of Sherpas Cinema directed the piece, which was edited by ATK PLN’s Chris Collins who teamed with the agency ensemble to splice canyon-scapes and billowing sandstorms with footage of the TRX ripping through dunes and blazing roads through the desert, casting an air of intrigue and adventure in its wake. The spot served as the cornerstone piece of the 2021 Ram 1500 TRX Virtual Reveal, which was streamed to households worldwide last week.
With the tagline “Power other trucks only dream of,” Collins’ cut beautifully juxtaposes the serenity of the sweeping landscapes with the rugged ride of the truck, atop a lulling cover of the 1950s classic “Mr. Sandman.”
CreditsClient Ram Trucks Agency The Richards Group Stan Richards, creative director; Chuck Schiller, creative group head/copywriter; Diego Zelaya, Parker Bell, art directors; Paul Nelson, producer; Warren Stepler, Alex Nightingale, strategy. Production Company Sherpas Cinema Eric Crossland, Renan Ozturk, directors; Jeff Snyder, exec producer; Darrin Ball, line producer. Editorial/Post ATK PLN Chris Collins, editor. Laychin Lee, Flame artist; Kent Zambrana, sr. producer; Jose Gomez, executive creative director; David Bates, managing director. Audio Lucky Post Matt Cimino, audio engineer. Color Lucky Post Neil Anderson, colorist. Music “Mr. Sandman”--SYML
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More