The new 2021 Ram 1500 TRX truck roars to life in this spot titled “Sandman” from agency The Richards Group. Eric Crossland and Renan Ozturk of Sherpas Cinema directed the piece, which was edited by ATK PLN’s Chris Collins who teamed with the agency ensemble to splice canyon-scapes and billowing sandstorms with footage of the TRX ripping through dunes and blazing roads through the desert, casting an air of intrigue and adventure in its wake. The spot served as the cornerstone piece of the 2021 Ram 1500 TRX Virtual Reveal, which was streamed to households worldwide last week.
With the tagline “Power other trucks only dream of,” Collins’ cut beautifully juxtaposes the serenity of the sweeping landscapes with the rugged ride of the truck, atop a lulling cover of the 1950s classic “Mr. Sandman.”
Credits
Client Ram Trucks Agency The Richards Group Stan Richards, creative director; Chuck Schiller, creative group head/copywriter; Diego Zelaya, Parker Bell, art directors; Paul Nelson, producer; Warren Stepler, Alex Nightingale, strategy. Production Company Sherpas Cinema Eric Crossland, Renan Ozturk, directors; Jeff Snyder, exec producer; Darrin Ball, line producer. Editorial/Post ATK PLN Chris Collins, editor. Laychin Lee, Flame artist; Kent Zambrana, sr. producer; Jose Gomez, executive creative director; David Bates, managing director. Audio Lucky Post Matt Cimino, audio engineer. Color Lucky Post Neil Anderson, colorist. Music “Mr. Sandman”–SYML
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
