The Dixie Fire–one of the largest, most destructive wildfires in California’s history–reduced towns, homes, and lives to ashes. And yet, hope remains. In that spirit, Hope Rises is an organized effort to help rebuild the community and town of Greenville, California and the surrounding communities of Plumas County that were destroyed by the fires. The effort is the work of The Richards Group which delivered strategy, creative, and in-house production, and partnered with Camp Lucky to provide postproduction services for this centerpiece public service film.
The Richards Group’s involvement with developing the initiative was inspired by agency writer Jay Cook, who is originally from Greenville and witnessed the devastation in her close-knit town. The Richards Group’s production team traveled to California while the fires were still raging and worked with local authorities on safe ways to shoot the videos and produce the content. Camp Lucky lent support with editorial, color, graphics and sound design and mix for this call to action.
The Richard Group’s Paul Nelson and Ben Winter directed the film via the agency’s TRG Studios.
Credits
Client Hope Rises Agency The Richards Group Glenn Dady, CEO; Sue Batterton, chief creative officer; Sean Donovan, chief innovation officer; Chris Ferrel, chief strategy officer; Cassie Greenwald, sr. producer; Corey Austin, head of creative technology; Danny Bryan, group creative director; Arthur Stewart, Sam Langford, brand creative, art directors; Jay Cook, brand creative, writer. Production The Richards Group/TRG Studios Paul Nelson, Ben Winter, directors; Paul Nelson, head of TRG Studios. Postproduction Camp Lucky Tammie Kleinmann, partner; Jessica Berry, exec producer; Kendall Kendall, Jennifer Brannon, post producers; Marc Stone, sr. editor; Neil Anderson, colorist; Mark Sullivan, Tim Nagle, Flame artists; Seth Olson, graphics; Matt Cimino, sound designer/mix; Jake Odgers, Matt Fritsche, assistant editors. Music Storefront Music Kari Steinert, composer; Adam Elk, John “Scrapper” Sneider, partners; B. Munoz, head of production.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
