The Dixie Fire–one of the largest, most destructive wildfires in California’s history–reduced towns, homes, and lives to ashes. And yet, hope remains. In that spirit, Hope Rises is an organized effort to help rebuild the community and town of Greenville, California and the surrounding communities of Plumas County that were destroyed by the fires. The effort is the work of The Richards Group which delivered strategy, creative, and in-house production, and partnered with Camp Lucky to provide postproduction services for this centerpiece public service film.
The Richards Group’s involvement with developing the initiative was inspired by agency writer Jay Cook, who is originally from Greenville and witnessed the devastation in her close-knit town. The Richards Group’s production team traveled to California while the fires were still raging and worked with local authorities on safe ways to shoot the videos and produce the content. Camp Lucky lent support with editorial, color, graphics and sound design and mix for this call to action.
The Richard Group’s Paul Nelson and Ben Winter directed the film via the agency’s TRG Studios.
CreditsClient Hope Rises Agency The Richards Group Glenn Dady, CEO; Sue Batterton, chief creative officer; Sean Donovan, chief innovation officer; Chris Ferrel, chief strategy officer; Cassie Greenwald, sr. producer; Corey Austin, head of creative technology; Danny Bryan, group creative director; Arthur Stewart, Sam Langford, brand creative, art directors; Jay Cook, brand creative, writer. Production The Richards Group/TRG Studios Paul Nelson, Ben Winter, directors; Paul Nelson, head of TRG Studios. Postproduction Camp Lucky Tammie Kleinmann, partner; Jessica Berry, exec producer; Kendall Kendall, Jennifer Brannon, post producers; Marc Stone, sr. editor; Neil Anderson, colorist; Mark Sullivan, Tim Nagle, Flame artists; Seth Olson, graphics; Matt Cimino, sound designer/mix; Jake Odgers, Matt Fritsche, assistant editors. Music Storefront Music Kari Steinert, composer; Adam Elk, John “Scrapper” Sneider, partners; B. Munoz, head of production.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More