Plastic grocery bags serenade their way out of dark cupboards and drawers to see the light of day, carrying a pro-recycling message.
Agency: RDW Group, Providence, R.I. Jeff Patch, executive creative director; Wendy Jivoin, creative director/copywriter/art director; Ann-Marie Raymond, producer Production Company: Bent Image Lab Rob Shaw, Randal Wakerlin, directors; Ray Di Carlo, executive producer; Mark Axton, producer Editorial: Bent Image Lab Jon Weigand, offline/online editor Music: StarTrak Studios, Warwich, R.I. Jack Rametta, composer/arranger/sound designer/mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read More