Directed by Sean Meehan of production house Arts & Sciences, this 45-second hero film in the Samsung Mobile “Seamlessly Connect Your Galaxy” campaign from R/GA New York highlights Samsung’s partnership with Spotify and features two young parents who discover they can pacify their crying baby with help from rapper DMX and Samsung’s ecosystem of products.
The exhausted parents realize the baby likes DMX and use their Galaxy S10+ to keep the music playing between the Galaxy Watch Active, Galaxy Buds, and Samsung TV as they move about through the house.
Credits
Client Samsung Mobile Agency R/GA New York Nick Pringle, Kim Laama, group executive creative directors; Ciaran McCarthy, Roberto Fara, executive creative directors; Josh Parschauer, creative director; Katie Facada, Thibault Gerard, Joshua Williams, associate creative directors; Ben Downard, design director; Chris Cyran, Anton Pearson, Wes Vanderpool, Tiffany Tsoi, design; Jason Saimpy, jr. art director; Ji Kim, jr. art director; Ami Moore, VP, executive production director; Meghann Mackenzie, executive strategy director; Jenna Silverman, strategy director; Carol Powley, executive content producer; Chris Detoy, Purvi Sheth, sr. content producers; Claire Dorwart, associate content producer, post; James Dick, executive creative director; Gavin Shapiro, motion design director; Natasha Saenko, 3D art director; Kai Tier, VP, technology director; Rawle Curtis, Thomas Chan, sr. technology directors. Production Company Arts & Sciences Sean Meehan, director/DP; Marc Marrie, managing partner/exec producer; Mal Ward, managing director/partner; Christa Skotland, head of production; Sam McGarry, producer; Michael Broaddus, production designer. Editorial Cut+Run Steve Gandolfi, editor; Chris Wronka, Eli Beck-Gifford, assistant editors; Marcia Wigley, head of production. Finishing Jogger NY Joey Grosso, lead Flame artist; Matt Dolven, Flame artist; Rachel Driver, Flame assistant; Mike Tockman, sr. producer. Color Company 3 Sofie Friis Borup, sr. colorist. Music “Party Up”–DMX Music Supervision Wool & Tusk Audio Sonic Union Julienne Guffain, sound designer/mix engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
