Directed by Sean Meehan of production house Arts & Sciences, this 45-second hero film in the Samsung Mobile “Seamlessly Connect Your Galaxy” campaign from R/GA New York highlights Samsung’s partnership with Spotify and features two young parents who discover they can pacify their crying baby with help from rapper DMX and Samsung’s ecosystem of products.
The exhausted parents realize the baby likes DMX and use their Galaxy S10+ to keep the music playing between the Galaxy Watch Active, Galaxy Buds, and Samsung TV as they move about through the house.
Credits
Client Samsung Mobile Agency R/GA New York Nick Pringle, Kim Laama, group executive creative directors; Ciaran McCarthy, Roberto Fara, executive creative directors; Josh Parschauer, creative director; Katie Facada, Thibault Gerard, Joshua Williams, associate creative directors; Ben Downard, design director; Chris Cyran, Anton Pearson, Wes Vanderpool, Tiffany Tsoi, design; Jason Saimpy, jr. art director; Ji Kim, jr. art director; Ami Moore, VP, executive production director; Meghann Mackenzie, executive strategy director; Jenna Silverman, strategy director; Carol Powley, executive content producer; Chris Detoy, Purvi Sheth, sr. content producers; Claire Dorwart, associate content producer, post; James Dick, executive creative director; Gavin Shapiro, motion design director; Natasha Saenko, 3D art director; Kai Tier, VP, technology director; Rawle Curtis, Thomas Chan, sr. technology directors. Production Company Arts & Sciences Sean Meehan, director/DP; Marc Marrie, managing partner/exec producer; Mal Ward, managing director/partner; Christa Skotland, head of production; Sam McGarry, producer; Michael Broaddus, production designer. Editorial Cut+Run Steve Gandolfi, editor; Chris Wronka, Eli Beck-Gifford, assistant editors; Marcia Wigley, head of production. Finishing Jogger NY Joey Grosso, lead Flame artist; Matt Dolven, Flame artist; Rachel Driver, Flame assistant; Mike Tockman, sr. producer. Color Company 3 Sofie Friis Borup, sr. colorist. Music “Party Up”–DMX Music Supervision Wool & Tusk Audio Sonic Union Julienne Guffain, sound designer/mix engineer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
