This campaign for Melinda Gates’ Pivotal Ventures was inspired by a recent World Economic Forum blog post, which projected that, at the current pace of change, it will take the United States another 208 years to achieve gender equality.
Created in partnership with R/GA Chicago, this “Equality Can’t Wait” campaign kicked off with a video series that explains why 208 more years of inequality is “No Joke.” With actor Natasha Lyonne directing, several high-profile comedians (including Sarah Silverman, Maya Rudolph, Carol Burnett, Uzo Aduba, Ilana Glazer, John Mulaney, and others) joined in the effort to urge people to action and draw greater attention to the need for gender equality in our lifetime.
This video is live on equalitycantwait.com where more info and details are available as to how people can take action to accelerate progress.
Credits
Client Pivotal Ventures Agency R/GA Chicago Jeff Brecker, SVP, managing director; AJ Hassan, VP, executive creative director;Lizette Morazzani, Manny Fernandez, Eric King, creative directors; Priyoshi Kapur, Natalia Fredericks, art directors; Dmytri Gouba, Damon Schuler, Bridget Hapner, designers; Meghana Indurti, Francis LaBelle, Eliza Skinner, Megan Amram, copywriters; Charles Chung, executive production director; Julie Benevides, executive content producer; Chris Ott, sr. content producer; Lyndsay Coleman, Hanna Elliott, producers. Production Girl Culture Films Natasha Lyonne, director; Lauren Greenfield, creative director; Melinda Nugent, exec producer; David Morrison, DP; Frank Evers, president. Editorial Cutters Kathryn Hempel, editor; Emily Tolan, assistant editor; Heather Richardson, exec producer; Steve Wood, colorist. Online/VFX Flavor Audio Another Country Jordan Stalling, sound designer/mixer; Tim Konn, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
