This campaign for Melinda Gates’ Pivotal Ventures was inspired by a recent World Economic Forum blog post, which projected that, at the current pace of change, it will take the United States another 208 years to achieve gender equality.
Created in partnership with R/GA Chicago, this “Equality Can’t Wait” campaign kicked off with a video series that explains why 208 more years of inequality is “No Joke.” With actor Natasha Lyonne directing, several high-profile comedians (including Sarah Silverman, Maya Rudolph, Carol Burnett, Uzo Aduba, Ilana Glazer, John Mulaney, and others) joined in the effort to urge people to action and draw greater attention to the need for gender equality in our lifetime.
This video is live on equalitycantwait.com where more info and details are available as to how people can take action to accelerate progress.
Credits
Client Pivotal Ventures Agency R/GA Chicago Jeff Brecker, SVP, managing director; AJ Hassan, VP, executive creative director;Lizette Morazzani, Manny Fernandez, Eric King, creative directors; Priyoshi Kapur, Natalia Fredericks, art directors; Dmytri Gouba, Damon Schuler, Bridget Hapner, designers; Meghana Indurti, Francis LaBelle, Eliza Skinner, Megan Amram, copywriters; Charles Chung, executive production director; Julie Benevides, executive content producer; Chris Ott, sr. content producer; Lyndsay Coleman, Hanna Elliott, producers. Production Girl Culture Films Natasha Lyonne, director; Lauren Greenfield, creative director; Melinda Nugent, exec producer; David Morrison, DP; Frank Evers, president. Editorial Cutters Kathryn Hempel, editor; Emily Tolan, assistant editor; Heather Richardson, exec producer; Steve Wood, colorist. Online/VFX Flavor Audio Another Country Jordan Stalling, sound designer/mixer; Tim Konn, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
