R/GA California developed this “We’re So You” campaign and brand platform for Stitch Fix Freestyle, a differentiated shopping experience where anyone can discover and instantly buy items that are thoughtfully curated for them based on their personal style preferences, fit and size.
Directed by Gemma Warren via Good Company, the TV spot work celebrates personal style and confidence in a series of dynamic vignettes. A diverse cast is featured in a range of locations to show that Stitch Fix has a wardrobe for every occasion, body type. By featuring a variety of vignettes, the work showcases a wide range of styles, personalities and life moments. We see how each customer’s taste can shine, not only through their wardrobe and their environment, but also their personalized Freestyle selection.
Credits
Client Stitch Fix Agency R/GA (California) Bryan Gregg, executive creative director; Nadia Saccardo, creative director; Lane Petrauska, Natalia Federicks, Lorie Louie, associate creative directors; Sarah Paulhus, design director; Gabe Valente, sr. art director; Yael Cesarkas, executive strategy director; Justine Sarfan, associate strategy director; Sunny Lee, sr. strategist; Ricky Weina, director, marketing sciences; Katie Joyce, associate strategist, data; Chris Stoddard, executive producer; Sue Villegas, producer; Hana Newman, group production director, content production; Janie Penney, content producer. Production Good Company Gemma Warren, director; Mel Roy, exec producer. Editorial The Den Kate Owen, editor; Tara Wall, editor assistant; Rebecca Mitchell, sr. producer. Postproduction The Den Gabe Sanchez, colorist & online. Audio Post Sound Lounge Rob Sayers, mixer.
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