R/GA California developed this “We’re So You” campaign and brand platform for Stitch Fix Freestyle, a differentiated shopping experience where anyone can discover and instantly buy items that are thoughtfully curated for them based on their personal style preferences, fit and size.
Directed by Gemma Warren via Good Company, the TV spot work celebrates personal style and confidence in a series of dynamic vignettes. A diverse cast is featured in a range of locations to show that Stitch Fix has a wardrobe for every occasion, body type. By featuring a variety of vignettes, the work showcases a wide range of styles, personalities and life moments. We see how each customer’s taste can shine, not only through their wardrobe and their environment, but also their personalized Freestyle selection.
Credits
Client Stitch Fix Agency R/GA (California) Bryan Gregg, executive creative director; Nadia Saccardo, creative director; Lane Petrauska, Natalia Federicks, Lorie Louie, associate creative directors; Sarah Paulhus, design director; Gabe Valente, sr. art director; Yael Cesarkas, executive strategy director; Justine Sarfan, associate strategy director; Sunny Lee, sr. strategist; Ricky Weina, director, marketing sciences; Katie Joyce, associate strategist, data; Chris Stoddard, executive producer; Sue Villegas, producer; Hana Newman, group production director, content production; Janie Penney, content producer. Production Good Company Gemma Warren, director; Mel Roy, exec producer. Editorial The Den Kate Owen, editor; Tara Wall, editor assistant; Rebecca Mitchell, sr. producer. Postproduction The Den Gabe Sanchez, colorist & online. Audio Post Sound Lounge Rob Sayers, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
