This Nike spot from R/GA showcases fast-paced New Yorkers who keep the city moving, whether they call themselves runners or not.
Directed by Adam Donald of production house The Custom Family, the piece features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas.
Titled “Ready to Run NYC,” the commercial moves to music from Racket Club and sound design out of Rainhouse Music & Sound Design. Nick Crane and Alex Britten served as composer and sound designer, respectively.
The spot was edited by Paul La Calandra of Uppercut.
Credits
Client Nike Agency R/GA, New York Leah Alfonso, copywriter. Production The Custom Family, Brooklyn, NY Adam Donald, director; Larry McCrudden, exec producer; Jacob Wasserman, producer; Real Sprauge, DP. Editorial Uppercut, New York Paul La Calandra, editor; Nick Ljubicich, assistant editor; Nick Crane, post producer. Music Racket Club, New York Nick Crane, composer. Sound Design Rainhouse Music & Sound Design, bicoastal Alex Britten, sound designer. Audio Post Rainhouse Music & Sound Design, bicoastal Alex Britten, mixer. Color Forager, NY Brett Price, colorist
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
