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    R/GA, Director Adam Donald Get Ready To Run In NYC For Nike

    By SHOOTUpdated:No Comments3648 Views

    This Nike spot from R/GA showcases fast-paced New Yorkers who keep the city moving, whether they call themselves runners or not. 

    Directed by Adam Donald of production house The Custom Family, the piece features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas. 

    Titled “Ready to Run NYC,” the commercial moves to music from Racket Club and sound design out of Rainhouse Music & Sound Design. Nick Crane and Alex Britten served as composer and sound designer, respectively.

    The spot was edited by Paul La Calandra of Uppercut.

    Credits

    Client Nike Agency R/GA, New York Leah Alfonso, copywriter. Production The Custom Family, Brooklyn, NY Adam Donald, director; Larry McCrudden, exec producer; Jacob Wasserman, producer; Real Sprauge, DP. Editorial Uppercut, New York Paul La Calandra, editor; Nick Ljubicich, assistant editor; Nick Crane, post producer. Music Racket Club, New York Nick Crane, composer. Sound Design Rainhouse Music & Sound Design, bicoastal Alex Britten, sound designer. Audio Post Rainhouse Music & Sound Design, bicoastal Alex Britten, mixer. Color Forager, NY Brett Price, colorist

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:R/GARacket ClubRainhouse Music & Sound DesignThe Custom FamilyUppercut



    House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service

    Monday, January 27, 2025

    At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More

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