A man applies lipstick, blush, eye shadow and the like to his face, struggles into a pair of tights, then a frilly skirt, dons a wig of golden locks, a pair of angel wings and voile, we have a fairy dadmother ready to perform at a party–much to the delight of his young daughter who laughs joyously to see her pop looking more like her mom. Dads will indeed do anything for their daughters, including looking to the future and making financial plans for their children’s college education at Chase.
“Fairy Dadmother” is one of four films in Chase’s “Mastery 2.0” campaign from Droga5 New York. The films have all debuted online, with “Fairy Dadmother” airing on national TV. Reynald Gresset of production house Reset directed “Fairy Dadmother.”
CreditsClient Chase Consumer Bank Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Don Shelford, group creative director; Jonathan McMahon, Lisa Fedyszyn, associate creative directors; Oriel Davis-Lyons, Thom Glover, sr. copywriters; Mo Said, copywriter; Eoin McLaughlin, sr. art director; Beth O’Brien, Camilo De Galofre, art directors; Annette Berry, group design director; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production. Bryan Litman, executive broadcast producer; Perry Kornblum, broadcast producer; Archie Page, Jackie Omanoff, associate broadcast producers; Jonny Bauer, global chief strategy officer; Colm Murphy, group strategy director; Ned Sonnenschein, sr. strategist; Colleen Leddy, head of communications strategy; Sally Yoon, sr. communications strategist. Production Reset Reynald Gresset, director; Darren Lew, DP; Jen Beitler, Jeff McDougall, exec producers. Ayelet Weinerman, producer. Editorial Rock Paper Scissors Mikkel-Eg-Nielsen, editor; Alex H. Liu, assistant editor; Eve Kornblum, exec producer; Charlyn Derrick, producer. Postproduction The Mill Sean Costelloe, exec producer; Andrew Hamill, producer; Fergus McCall, colorist. Music “What A Man,” Linda Lyndell. Audio Sonic Union David Papa, mixer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More