A man applies lipstick, blush, eye shadow and the like to his face, struggles into a pair of tights, then a frilly skirt, dons a wig of golden locks, a pair of angel wings and voile, we have a fairy dadmother ready to perform at a party–much to the delight of his young daughter who laughs joyously to see her pop looking more like her mom. Dads will indeed do anything for their daughters, including looking to the future and making financial plans for their children’s college education at Chase.
“Fairy Dadmother” is one of four films in Chase’s “Mastery 2.0” campaign from Droga5 New York. The films have all debuted online, with “Fairy Dadmother” airing on national TV. Reynald Gresset of production house Reset directed “Fairy Dadmother.”
Credits
Client Chase Consumer Bank Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Don Shelford, group creative director; Jonathan McMahon, Lisa Fedyszyn, associate creative directors; Oriel Davis-Lyons, Thom Glover, sr. copywriters; Mo Said, copywriter; Eoin McLaughlin, sr. art director; Beth O’Brien, Camilo De Galofre, art directors; Annette Berry, group design director; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production. Bryan Litman, executive broadcast producer; Perry Kornblum, broadcast producer; Archie Page, Jackie Omanoff, associate broadcast producers; Jonny Bauer, global chief strategy officer; Colm Murphy, group strategy director; Ned Sonnenschein, sr. strategist; Colleen Leddy, head of communications strategy; Sally Yoon, sr. communications strategist. Production Reset Reynald Gresset, director; Darren Lew, DP; Jen Beitler, Jeff McDougall, exec producers. Ayelet Weinerman, producer. Editorial Rock Paper Scissors Mikkel-Eg-Nielsen, editor; Alex H. Liu, assistant editor; Eve Kornblum, exec producer; Charlyn Derrick, producer. Postproduction The Mill Sean Costelloe, exec producer; Andrew Hamill, producer; Fergus McCall, colorist. Music “What A Man,” Linda Lyndell. Audio Sonic Union David Papa, mixer.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
