A man applies lipstick, blush, eye shadow and the like to his face, struggles into a pair of tights, then a frilly skirt, dons a wig of golden locks, a pair of angel wings and voile, we have a fairy dadmother ready to perform at a party–much to the delight of his young daughter who laughs joyously to see her pop looking more like her mom. Dads will indeed do anything for their daughters, including looking to the future and making financial plans for their children’s college education at Chase.
“Fairy Dadmother” is one of four films in Chase’s “Mastery 2.0” campaign from Droga5 New York. The films have all debuted online, with “Fairy Dadmother” airing on national TV. Reynald Gresset of production house Reset directed “Fairy Dadmother.”
Credits
Client Chase Consumer Bank Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Don Shelford, group creative director; Jonathan McMahon, Lisa Fedyszyn, associate creative directors; Oriel Davis-Lyons, Thom Glover, sr. copywriters; Mo Said, copywriter; Eoin McLaughlin, sr. art director; Beth O’Brien, Camilo De Galofre, art directors; Annette Berry, group design director; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production. Bryan Litman, executive broadcast producer; Perry Kornblum, broadcast producer; Archie Page, Jackie Omanoff, associate broadcast producers; Jonny Bauer, global chief strategy officer; Colm Murphy, group strategy director; Ned Sonnenschein, sr. strategist; Colleen Leddy, head of communications strategy; Sally Yoon, sr. communications strategist. Production Reset Reynald Gresset, director; Darren Lew, DP; Jen Beitler, Jeff McDougall, exec producers. Ayelet Weinerman, producer. Editorial Rock Paper Scissors Mikkel-Eg-Nielsen, editor; Alex H. Liu, assistant editor; Eve Kornblum, exec producer; Charlyn Derrick, producer. Postproduction The Mill Sean Costelloe, exec producer; Andrew Hamill, producer; Fergus McCall, colorist. Music “What A Man,” Linda Lyndell. Audio Sonic Union David Papa, mixer.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
